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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

For instance, a lead with a high profile score but a low engagement score is someone you might be willing to spend a bit more on in order to get them to engage -- make a higher value "offer" to get them interested in your company. However we do qualify our website visitors in order to be marked as leads.

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Lead Ranking Lead Scoring Enterprise Management Work Management

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