The ROI Guy

AUGUST 9, 2010

2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. For more information on customized content programs: [link] The original BtoB feature article by Matthew Schwartz can be found at: [link] The full study is available from Junta42 at: [link].

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

markempa

MAY 23, 2005

MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. The tool uses a new version of our XcelLive platform (version 5.0)

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Alinean recognized by BtoB Magazine’s as one of To. Advantage to the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

JANUARY 17, 2011

Advice > Using Alinean powered TCO Comparison Tools, sales and marketing can prove lower ownership cost over the useful lifecycle, comparing derived cost savings, value and features to justify the selection and purchase. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 10, 2011

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. The stories have to match the audience, which makes profiling even more important in the demand generation process. So, how do I set up the story flow? ” Mac McIntosh's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

markempa

APRIL 24, 2007

« Lead Generation via Podcasts: An Interview With Paul Dunay | Main | B2B Lead Generation Blog is todays TypePad Featured Blog » On Lead Nurturing: Looking for a "hot" date? Be patient and youll build the opportunity profile over time. When it comes to lead generation, the dating analogy is nothing new.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

JULY 22, 2010

SHORETEL TCO TOOL: SUMMARY OF KEY FEATURES Many companies have realized that complexity is now one of the most significant drivers of cost in their business. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. They have the best survival rates because they choose their patients very, very carefully.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40