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B to B

BtoB

Features

Profiling

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits. Alinean recognized by BtoB Magazine’s as one of To. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

B2B Marketing Zone

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

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