ViewPoint

OCTOBER 2, 2012

I hope you enjoy them: Today's Featured Guests. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ERDM

OCTOBER 29, 2018

Article by Ernan Roman Featured on CustomerThink.com. 1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation !

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

Relatedly, many B2B companies have believed that the social media phenomenon is mainly about networking and sharing likes and photos with friends on sites like Facebook – not about driving inbound interest and improving demand generation. to online publications dedicated to the practice like BtoB Online can testify.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

APRIL 3, 2006

« Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever. The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

SMB 40

SMB ROI Marketing Budget Work Management 40

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. Connect Direct - Demand Generation That Works , June 29, 2009. Content Marketing Today , June 26, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Read on to get their insights. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

FEBRUARY 4, 2009

Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Alinean recognized by BtoB Magazine’s as one of To. Advantage to the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 10, 2011

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Top Rank Marketing

OCTOBER 5, 2023

The Elevate B2B Marketing Podcast features uniquely insightful conversations that inform and inspire by some of the world’s leading B2B marketers, with each episode digging deeply into the issues and topics that are vital to B2B brands today. Welcome to the show, Kris. Kris: Thanks for having me, Lee.

B2B Marketing 128

B2B Marketing B2B Ideal Customer Profiles Work Management 128

The ROI Guy

NOVEMBER 4, 2010

With the Great Recession more pressure than ever is on IT to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial due diligence. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

NOVEMBER 19, 2009

If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. CDI) a full-service marketing agency with offices in Silicon Valley and Seattle that specializes in demand generation and lead management for high-technology companies.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Today’s digital environment demands that you engage subscribers through a highly personalized experience.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

markempa

APRIL 24, 2007

« Lead Generation via Podcasts: An Interview With Paul Dunay | Main | B2B Lead Generation Blog is todays TypePad Featured Blog » On Lead Nurturing: Looking for a "hot" date? Sridhar Ramanathan president of Pacifica Group points this out in his blog post, " Demand Generation: Are You Making Your Prospects Lie?

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

JULY 22, 2010

SHORETEL TCO TOOL: SUMMARY OF KEY FEATURES Many companies have realized that complexity is now one of the most significant drivers of cost in their business. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. On the one hand, what he was saying seemed ludicrous.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. They have the best survival rates because they choose their patients very, very carefully.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 28, 2010

The Bottom-Line In the new world of information overload, important white papers are getting lost in the clutter, and worse, are not deemed relevant to todays more frugal / demanding buyer. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40