markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Overall, social networking sites are proving to be great tools for job seekers and recruiting.

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Social Networks Lead Generation Network Marketing B2B Marketing 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

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BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

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Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. CAD drawings – you probably already have an extensive library of CAD drawings.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

APRIL 26, 2011

For now, evaluate your company and pick a short list of social networks that fits your target demographic. Using every new social network out there can be confusing and spread you too thin. Utilizing a few networks to the fullest is much more effective.

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Class B2B Marketing B2B BtoB 48

MLT Creative

DECEMBER 16, 2011

Kudos to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. E-mail marketing can be vastly improved by mining data from social networks, writes Kara Trivunovic. BtoB Magazine. Bold moves marketers can make to pull ahead in 2012.

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B2B Marketing B2B BtoB Planning 40

MLT Creative

JANUARY 20, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. BtoB Magazine. LinkedIn status updates require a more focused approach than other social networks do, RockTech CEO Dave Gowel says. Stay aware. It's 10 pm.

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B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

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Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Facebook B2B Marketing Rules Salesforce.com 50

MLT Creative

SEPTEMBER 30, 2011

Go for reasons such as networking, hungry, thirsty, need to get some creative juices flowing, new in town or just plain old bored and want to know what’s going on! communities. communities. This event will help you learn tips on communicating to all ages while keeping on message and staying true to your brand.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Go for reasons such as networking, hungry, thirsty, need to get some creative juices flowing, new in town or just plain old bored and want to know what’s going on! communities. communities. This event will help you learn tips on communicating to all ages while keeping on message and staying true to your brand.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

JANUARY 19, 2011

Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.".

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Social Media Media BtoB Hubspot 28

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% It’s not important to maintain a presence on just any social media network in order to engage with potential and current consumers; you have to be where they actually are. 7 Ineffective Ways to Generate Leads From Social Media.

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Social Media Sales Qualified Leads Generation Media 28

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

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Social Media Optimization Digg Web 2.0 20

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. He likes both Cisco’s The Network and Intel’s Free Press for reinventing their press rooms as media organizations. Paul’s Website: Paul Gillin Communications. Stay Tuned.

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Social Media BtoB Media Inbound Marketing 120

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. Consider Spiceworks, a thriving community for IT professionals, where members have posted thousands of reviews of everything from computer servers to computer consultants. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Online Marketing Institute

JUNE 22, 2009

But Plato, the pick of Greece’s golden generation… Read more… Neil Stoneman | October 14th, 2008 | no comments Good Reasons to do Social Networking in a B2B Environment Social networks are extremely interesting things.

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Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. Or that 73% of U.S.

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Paid Content Social Media Statistics Paid Search Agency 100