KoMarketing Associates

JUNE 29, 2016

Why it’s great: Search Engine Land’s LinkedIn Group is a go-to destination for discussions on all facets of search engine marketing but specifically aspects of search technology, campaign execution, and news related to conferences and events run by Third Door Media (the organization that runs Search Engine Land). BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

MLT Creative

DECEMBER 2, 2011

Here's what's on tap for marketing industry events for December. This event provides the perfect, yet casual venue for networking, great food, and company. December 7, BMA Holiday Big Bash Atlanta, GA: Come toast the season with other dynamic and successful Atlanta business marketers at the annual BMA Atlanta Holiday Biz Bash.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Marketing is changing so fast.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com. Marketing is changing so fast.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. Marketingsherpa Lead Gen Summit.

Conference 120

Conference B2B Marketing Planning B2B 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Smashmouth Marketing

NOVEMBER 2, 2010

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). He stated: I love social media because it sells stuff; otherwise, it really doesn’t matter in the context of business. .

BtoB 100

BtoB Conference Social Media Twitter 100

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Its simply unrealistic to expect advertising to sell business solutions. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. It will be interactive, engaging, and hands-on. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. It will be interactive, engaging, and hands-on. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

ViewPoint

DECEMBER 17, 2013

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Biznology

AUGUST 10, 2010

I have that relationship with BtoB Magazine and their other properties that centers on this very concept. I look forward to getting the latest issue of BtoB Magazine. BtoB Magazine is usually a quick read with good information presented in a clear manner. Is it a way for you to stay connected between content events?

BtoB 80

BtoB RSS Wikipedia Content 80

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

MLT Creative

NOVEMBER 1, 2011

Here's what's on tap for marketing industry events for November. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. Atlanta, GA: A HUGE week-long series of events celebrating the technology and new media marketing achievements of Atlanta.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

The Mx Group

MAY 18, 2018

This statewide survey and awards program, promoted by The Daily Herald Business Ledger, was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses. Employees also enjoy year-round perks like a refrigerator stocked with craft beer.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

markempa

NOVEMBER 22, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Adobe Experience Cloud Blog

DECEMBER 3, 2009

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . First, major kudos to David Meerman Scott and Marcy Shinder of American Express OPEN for giving fantastic keynote speaches during the one day virtual event!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Webbiquity

NOVEMBER 18, 2014

Along with the demand for data comes the demand for talented data analysts—marketing specialists who understand how to interpret 21st-century data and identify insights that will inform their clients’ strategies and ultimately help them achieve their business goals. So what exactly are agencies and companies looking for in a data analyst?

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Listen to podcast on trigger events (File size is 5.58 In this podcast, Ill tell you her secret. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. Fundamentals of Business Analysis by University of California. Free Events: Marketing events are great ways to stay up-to-date and make great contacts. Revenue Rockstar Roadshows – these are free events we hold throughout the country to help marketers improve their skills. Website Magazine.

Course 48

Course Conference BtoB Tools 48

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. But something always gets in the way. So help them to sell. .

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

markempa

JANUARY 24, 2006

» The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out. Comments Will Writing a Business Book Generate Sales Leads?

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He has also spoken at scores of other events about technology trends and social media.

Social Media 100

Social Media Social Marketing BtoB Media 100

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. Recording speeches or teleconferences for later distribution.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 16, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120