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How Virtual Event Marketing Benefits B2B Businesses

Valasys

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

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LinkedIn Unveils Virtual Events and Poll Features

Valasys

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. Facebook is launching three competitors on its own. That’s cute.

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Event Marketing Success Leans Heavily on Social Engagement, Study Finds

Content Standard

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Yet 70 percent consider the social engagement and other viral efforts important to an event’s overall success.

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Top 3 marketing use cases for the B2B metaverse

Martech

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Epic Games. ” Get MarTech!