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How to Enhance Your Media Placements with Brandpoint’s New Broadcast Coverage

Brandpoint

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. The second category is AVOD (advertising-based video on demand). Some may better know this kind of television viewing as “broadcast” or “live TV”.

Cable 101
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Top 5 Demand-Side Platform Companies

Martech Advisor

A demand-side platform (DSP) helps advertisers purchase ad impressions in real-time, over the internet. Here are five demand-side platform companies and a comparison of their key offerings to help you kickstart your search for the ideal DSP. A demand-side platform (DSP) is a crucial component of the programmatic advertising ecosystem.

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The complete history of CTV advertising

illumin

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s. 2019 marked a turning point in the streaming world.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. CRM vendor RightNow offers something similar under the label of Cloud Links. -