SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. Retention marketing can help create a community of customers who are loyal to your brand.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Stevens & Tate

OCTOBER 24, 2022

Consumers like certain brands. They develop a trust that the brand’s products are of the right quality and a good value. That trust, along with other positive emotions, causes consumers to develop brand loyalty, where they tend to buy certain products from particular brands now and into the future.

Loyalty 84

Loyalty Generation Brand Identity Branding 84

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The answer largely lies in building a relationship with your customers and earning their loyalty. Table of contents What is loyalty marketing?

Loyalty 85

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 85

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. and Australia, as well as interviews with marketing experts.

Buy 96

Buy Brand Identity Branding Loyalty 96

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Loyalty 105

Loyalty Touchpoints Mobile Marketing Interactive Marketing 105

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

Ad Building 342

Ad Building Content Marketing Brand Identity Branding 342

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Peer-to-peer 253

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 253

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. It can determine whether you’ll be a one-time buy or become a trusted go-to brand. This article will explain how you can maximize your marketing efforts and fuel customer retention with post-purchase emails.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

B2B Marketing Directions

MARCH 20, 2022

So it shouldn't be surprising that customer retention is an important business priority. Unfortunately, it appears that customer loyalty is more elusive than ever. Over a quarter of the survey respondents (27.4%) said they have no brand loyalty in any industry sector. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Benchmark Email

APRIL 17, 2024

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting.

Email Marketing 94

Email Marketing Business Advertising Benchmark Marketing & Strategy 94

ClearVoice

APRIL 2, 2021

What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. With each purchase from your regular spots, you’re practicing brand loyalty.

Loyalty 64

Loyalty Brand Identity Branding Word of Mouth 64

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs.

Loyalty 97

Loyalty eCommerce Buzz Paid Search Agency 97

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 218

Storytelling Brand Identity Branding Paid Search Agency 218

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector? Adapt your strategies based on evolving market trends.

Loyalty 93

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 93

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Small Business Marketing 258

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 258

Adobe Experience Cloud Blog

MARCH 18, 2019

If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Would you want to do business with a company lacking contact information?

Landing Pages 134

Landing Pages Loyalty Ad Building Brand Identity 134

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 115

Privacy Ad Building Brand Identity Branding 115

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

SmartBug Media

AUGUST 21, 2023

What brands keep you coming back? Companies such as Starbucks, Sephora, Ulta, and North Face possess a level of customer loyalty unmatched even by much larger corporations. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards. To what do they owe that success?

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 102

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 102

Zoominfo

DECEMBER 18, 2019

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 293

Content Marketing Paid Search Agency Advertising Agencies Business 293

Zoominfo

SEPTEMBER 1, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. Now if you’re already frightened about the future of your business, take a deep breath and keep reading. Invest in Multi-Channel Customer Service.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. And those fans also continue to contribute to brand awareness and help create more revenue for your organization. What Does Brand Loyalty Mean? Why is Brand Loyalty Important?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. Ultimately, making these changes to your small business practices will help improve your bottom line.

Small Business Marketing 219

Small Business Marketing Work Management Data Hygiene Practices 219

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Defining a customer segmentation strategy will bring many valuable benefits to any business.

Lead Ranking 91

Lead Ranking Loyalty Segmentation Marketing AI 91

Martech

MAY 19, 2022

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy.

Loyalty 97

Loyalty Customer Satisfaction Mobile Marketing Marketing Management 97

Brandpoint

JANUARY 25, 2021

Switching to virtual events has been a shift in strategy for many marketers, but the need for community and learning experiences hasn’t dwindled. What are some key factors you look at when you decide “this social media platform is just not right for my brand” or, on the other hand, “this platform is worth looking into”? It’s tough!

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 86

Loyalty Ad Building Brand Identity Branding 86

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Adobe Experience Cloud Blog

JUNE 2, 2020

Edelman reports that 62 percent of consumers see brands as critically important for their country to get through this challenging time. If you ever doubted that brands play an integral role in society, doubt no more. Those brands have built passionate customer loyalty over the decades.

Loyalty 174

Loyalty Personalization Ad Building Content 174