ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. People are.

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MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck!

Sales Management 120

Sales Management Social Media Work Management Process 120

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JANUARY 31, 2013

In her book, Josiane lists 25 questions you can ask interview candidates to determine whether you’re in the presence of an inside sales superhero. Her upcoming book, “Smart Sales Manager,” outlines a game plan for veteran managers who want to learn how to navigate the new world of inside sales success. They’re social. They’re mobile,”.

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Peer-to-peer Cold Calling Consulting Work Management 120

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MARCH 20, 2014

My objective was to book a 15 minute call with them (not a tough sell with a warm inbound lead). Get to know Ian via Twitter and Facebook.' After making that many calls, you start to recognize behavioral patterns in the leads. You start to see unique trends based on the specific source of the leads. Both good and bad trends.

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NOVEMBER 8, 2012

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine. Linda’s Upcoming Book: The New Sales Conversation. Richardson on Twitter: @RichardsonSales.

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JULY 17, 2013

To read an excerpt from her latest book, Smart Sales Manager , click here. Twitter: @josianefeigon. Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To listen to a webinar on this topic, click here. YouTube: youtube.com/user/josianefeigon.

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B2B Thought Leadership Skype Work Management Thought Leadership 120

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FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Follwer her on Twitter @marketingprofs. Wiley, 2011).

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APRIL 30, 2013

He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. We started our discussion talking about the economy and as Jamie shares things are looking up.

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Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

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FEBRUARY 26, 2013

They even connect on LinkedIn and follow each other’s Twitter feeds. Dan is a certified Financial Risk Manager™, the author of Tools of Risk Analysis, and the editor and co-author of three books published by McGraw-Hill: Derivatives Engineering, The Derivatives Engineering Workbook, and Active Bank Risk Management.

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Enterprise Management Thought Leadership Cross-Selling Work Management 120

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SEPTEMBER 20, 2012

Bob’s Upcoming Book: The Five Habits of Customer-Centric Business Leaders. He says top companies are very good at all five habits he discusses in his book. Bob’s book will be available in November on Amazon and through other publishing channels. Follow Bob on Twitter: [link]. CustomerThink Website: [link].

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

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MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Stay Tuned.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

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MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

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JUNE 15, 2012

He has written over 95 articles around sales and marketing management and is the author of four books. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn. Jim's career has been equally divided between marketing and sales. He is a speaker on sales lead management, sales enablement, and marketing ROI. Stay Tuned.

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Lead Management Work Management Marketing Management Direct Marketing 120

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JUNE 8, 2012

She regularly speaks at industry events and has both contributed to and edited several books on customer strategy. Ginger on Twitter: @customeralchemy. She was recently selected as one of the top 25 CRM influencers you should be following by Zoho. Ginger has covered the industry for more than 25 years. 1to1 Media Website: www.1to1media.com.

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Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

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MAY 2, 2012

Paul is a veteran technology journalist, author of several books, a consultant and speaker. Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations.

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APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. You can connect with Jeff and learn more about his marketing and sales leadership work by visiting the following resources: Jeff Ernst on Twitter: @JeffErnst.

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