KEO Marketing
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. The reason?
Convince & Convert
NOVEMBER 24, 2015
An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. ” —@dmscott.
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Marketing Craftmanship
DECEMBER 2, 2011
For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. Emma Sullivan might want to put Kador’s book on her Christmas wish list. It wasn’t Emma’s tweet that caused the high-profile controversy. To date, Emma has refused to apologize for her salty tweet.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.
Biznology
MARCH 20, 2018
Too many of them read like something a used car salesman might tell you as you walk onto the hot dusty lot along the lines of the false-charming “book of jokes” that you might deliver at Toastmasters. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
Biznology
FEBRUARY 20, 2018
If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.
Convince & Convert
SEPTEMBER 7, 2010
Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.
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