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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Why does that happen?

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. KM Book of the Week. KM Books Wiki created by Matt Moore.

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Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. The Language of Business is Moving Faster Than You Are. Content Marketing is the Epitome of Catch-22.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Neuromarketing blog and Neuromarketing social networking site on Ning. Let me know which sites are tops in your book in the work you do… hit the comment link and submit.

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10 Common Sense Ideas To Raise Your Klout Score

Marketing Insider Group

If you have an online profile on any of the major social networks, you have a Klout score. So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). Commit to actively engage on social networks. I read the book and it’s a great read. Do you hate Klout?

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