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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. But to choose the best automation tool for your brand, you need to compare marketing automation software. Focus your research on customers’ preferences and interests.

Loyalty 309
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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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AI workflows for marketers—and recommended tools for each

MKT1

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). Kathleen and I are marketers and investors. Good news: This is basically our full-time job at MKT1. What is it? Who is it for?

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work? Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. Let’s get started. Take a look at PushEngage.

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You’re making it way too hard for prospects to buy your product

MKT1

I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. Why we recommend 42 Agency: They’re one of our go-to agency recommendations for early & growth stage startups for all things growth marketing and demand gen. reach out to them.

Buy 52
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What is Account-Based Marketing?

Sharpspring

Account-based marketing is a highly personalized strategy in which sales and marketing efforts are aligned and focused for each prospective client. If the marketer contacts someone who is not in a position to make a deal, they’ve wasted time and resources. Elements of Account-Based Marketing Strategies.