PureB2B

MAY 30, 2022

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ClickZ

AUGUST 20, 2019

We asked the question, how can you use software to drive more of offline relationships?” Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings? Using software to facilitate in-person meetings. Torres explained. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Ledger Bennett

JANUARY 26, 2020

To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two. Once Friday morning begins, the opportunity to sell those two rooms is gone. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Cambridege, MA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

AUGUST 30, 2018

A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua. What apps/software/tools can’t you live without? It is the best way for me to clear my mind, ideate, and relieve stress.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . And then they stuck around to see a product demo which is easily done when you are delivering software, not complex technology enabled services. And boy did the events deliver!

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Heinz Marketing

JANUARY 23, 2018

Founded and guided the building of Eloqua to a market leading position in Marketing Automation. Author of the book “Digital Body Language” with a passion for innovation, cloud computing and software evolution. The answer can be seen in what they measure. Steve Woods. Experienced SaaS CTO. Now Co-founder and CTO at Nudge.

Top of Funnel 70

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 70

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Ambal Balakrishnan: Please recommend 5 resources (books, blogs) on Content Marketing?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland. The book chapter or this toolkit?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Jay: Do you believe some sort of content marketing software is becoming required to do this well?

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Varicent

MAY 31, 2018

The methodology used is based on my 23 years of experience in the software business, having built every post-sales function required to ensure that customers are successfully using technology—while making sure that it is done efficiently with the resources available. A favorite book if you've got one? Definitely LinkedIn.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

JANUARY 13, 2011

My story: I was working for a 40 person, under $10 Million per year software company. Or look into the book “ Content Rules &# by MarketingProf’s Chief Content Officer Anne Handley and Founder of Digital Dads , C.C. We had a great product and amazing customers. How to Nurture The Great Unknown Leads.

Webcast 100

Webcast Work Management Marketing Management Content 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Propelling Brands – Adam Needles (Also pick up his book Balancing the Demand Equation ). It’s All About Revenue – Eloqua. Heinz Marketing – Matt Heinz.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Propelling Brands – Adam Needles (Also pick up his book Balancing the Demand Equation ). It’s All About Revenue – Eloqua. Heinz Marketing – Matt Heinz.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. Mutuality matters so there needs to be mutual benefit, but one of the expressions that I loved that I learned from the president at Eloqua was, “To be interesting, be interested in something other than yourself.”

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

LeadSloth

JUNE 23, 2009

Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation. Either work with an SEO agency, or read a book on SEO and use one of the integrated Inbound Marketing tools.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Terminus

NOVEMBER 9, 2015

Ajay is a partner with Bain Capital Ventures and he’s been at the firm for about 12 years primarily as an early stage software investor. Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. What’s your favorite book? They’re the visionaries.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). 3 The Law of the Mind : It’s better to be first in the mind than to be first in the market. #4

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Buy his new book ! Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Heinz Marketing

FEBRUARY 18, 2019

Alex Shootman CEO of Workfront joins us this time as we talk about principals of doing things “The Right Way” Check out his book, Done Right: How Tomorrow’s Top Leaders Get Stuff Done. I got to know him very well back in the Eloqua days. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

MARCH 1, 2021

And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. At New Relic, kind of pioneered a new model for selling open source software. We’re working out or Dynamics or Salesforce. She then went on to New Relic, took them public.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. We even use their widget in our product so customers can book a meeting with us in-app. It’s an efficient software for organizing, track and nurturing sales leads. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Vajre wrote the book on ABM. Says Vajre, “I’ve written two books on account-based marketing.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Biznology

JANUARY 29, 2014

I’m reminded of Mike Moran’s great book title, Do It Wrong, Quickly. Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Convince & Convert

OCTOBER 26, 2013

Right here on this blog, we’ve recently run pieces from Joe Pulizzi about his new book Epic Content Marketing , and Michael Brito about his new book Your Brand: The Next Media Company. I admire both men considerably, and they are right about much of the current state of content marketing and brands as media.

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156