Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. The start of the process is targeting who is likely to want your product or service. In general, there are three types of B2B offers, and they align to the buying process. They are: Soft Offer – beginning of the buying process.
ViewPoint
JUNE 15, 2012
Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. But many are going for cold, hard, qualified leads.
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Ambal's Amusings
OCTOBER 20, 2009
ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Blog Direct Connections Twitter HJSewell. Tell us about what Connect Direct does?
Biznology
JANUARY 5, 2022
Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA. What’s the last book read? I love the complexity and variety in B2B marketing.
Martech
AUGUST 9, 2023
She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner. In your inbox.
Convince & Convert
SEPTEMBER 7, 2010
Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.
Martech
SEPTEMBER 25, 2023
Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. Get MarTech!
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