Marketing Insider Group

SEPTEMBER 8, 2020

Drip marketing is a form of email marketing in which you send several emails to people in target customer segments at precisely timed intervals. Quick Takeaways: To create successful email drip marketing campaigns, you need to: Define the customer segment you intend to reach. Drip Campaigns That Win Back Customers.

Work Management 325

Work Management Examples Paid Search Agency Marketing Management 325

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. The probability of selling to an existing customer is 60-70%.” We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is an example of cross-selling?

Examples 124

Examples Tips Cross-Selling Bundling 124

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

B2B Marketing Directions

OCTOBER 22, 2023

Source: John Wiley & Sons The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. Decoded is one of several books that address the vital psychological aspects of marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. For Miller, books are just one (small) piece of the pie.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Vidyard

MAY 21, 2021

Do I want the viewer to book a meeting with me? Do I want the viewer to go to my products page? The CTAs that drive the best outcomes: You want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings. Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. not interested in the content or product. eCommerce Exit Intent Popup Examples.

Intent 95

Intent Top of Funnel Examples Conversion 95

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” Here are 20 creative #contentmarketing examples to inspire your marketing team. 20 content marketing examples that’ll fuel your creativity.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Many brands offer very similar products and services, often at similar prices.

Ad Building 343

Ad Building Content Marketing Brand Identity Branding 343

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Quick Takeaways. Image source: [link].

Product 206

Product Paid Search Agency Planning Storytelling 206

Kevin Indig

JANUARY 24, 2023

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. I explain the different types of cannibalization at the hand of popular examples (Amazon, Google, Instagram, Netflix, Apple) and help you understand when cannibalization should be on the table and when not.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Webbiquity

MARCH 30, 2024

You should be able to tell anyone, in one or two sentences, what you do, who you do it for, and why your approach / product / service is different in a compelling way. That starts with identifying and really understanding your ideal customer. Affiliate sales support independent publishing. What do they care about?

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. Make sure to map your content and CTAs to the appropriate stage of the customer journey. Book a demo. Again, your CTA should be an appropriate next step for where your reader is in the customer journey.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. And how do you improve your revenue generation process without sacrificing the customer experience? Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

ConvertKit

MAY 18, 2021

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

Demand 52

Demand Fulfillment Custom Publishing Amazon 52

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. It’s a state of mental overload where people put in a lot of effort to research, find, and compare two or more products. Here’s a great example from Catalina Crunch ’s early bird campaign.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Act-On

SEPTEMBER 24, 2023

We’ll give you an example. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Top of Funnel: Awareness Let’s kick things off with an example. For the above example, we might select “marketing automation.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

RDIGS

JUNE 13, 2023

A B2B content marketing plan aims to get you in front of your ideal customers and help you solve their problems. Your content marketing strategy must start with a deep knowledge of your target customers. Your content should make people feel like they owe you something so they want to do business with you instead of your competitors.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Then, you can easily get new followers and customers. What is personal branding? Grow Your Following.

Personalization 300

Personalization Brand Identity Branding Custom Publishing 300

Optinmonster

JULY 20, 2021

Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Why Customer Testimonials Work Like Magic.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. Their brand message has been about the product. Product marketing is the old guard. And do customers remember the ads?

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. If customers never even see ads or ignore them, they can’t impact behavior. Now, on to the numbers.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Here are some examples. What content are they consuming?

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341