Vidyard

NOVEMBER 6, 2018

94% response rates. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Sherlock Holmes. Cacti (or is it cactuses?).

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

FEBRUARY 2, 2021

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Outreach

NOVEMBER 2, 2021

Mark Kosoglow, VP of Sales at Outreach. Rather than regurgitating information, we need salespeople to recall it in the moment and apply it within the context of the conversation. Technology like Outreach Kaia makes sure that’s not an issue. Who has the highest close rate on your team? Who's booking the most meetings?

Outreach 105

Outreach Case Studies Training Practices 105

Hubspot

APRIL 30, 2020

Marketing email open rates continue setting new records despite volume of email sends trending far above pre-COVID averages, and the data shows that salespeople are booking more meetings. However, our deep dive on sales activity suggests that salespeople are starting to book more meetings. How Metrics Changed Last Week.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Vidyard

SEPTEMBER 14, 2021

Create Hyper-Personalized Videos to Excel in Conversions 3.1 In this new digital transformation era, embracing video as part of your selling strategy helps humanize and modernize your client outreach, stay up-to-date with current trends, and keep tabs on what customers and future customers now expect. Webcam Videos 2.2 Hybrid Videos 2.4

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

NOVEMBER 6, 2018

94% response rates. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Sherlock Holmes. Cacti (or is it cactuses?).

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Conversica

DECEMBER 21, 2019

The same thing works for Marketing and Sales outreach. In that spirit, here are a few tips regarding personalization, email outreach and AI. Here’s a handful of findings to convince you of the efficacy of personalized email marketing: Personalized emails deliver six times higher transaction rates than non-personalized emails.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

Hubspot

MAY 28, 2020

Sales process metrics reveal misalignment in outreach and qualification. In the same time period, the number of meetings booked saw a small dip of 1.7%. Sales email response rates remained flat week-over-week. Sales teams are booking more meetings overall — total volume is 18% above pre-COVID benchmarks.

Advertising Benchmark 97

Advertising Benchmark Response Rate Advertising Agencies Outreach 97

Vidyard

JANUARY 18, 2021

This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journey and shorten deal cycles. She dusted off her rap skills to book the meeting and showed a lot of personality in the process. Master Video for Sales.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Sprout Social

FEBRUARY 17, 2022

So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. Here’s an example from WallStreetZen: Believe it or not, it’s the email that’s earned them the highest click-throughs and conversions yet. Copywriting Crew: Cold outreach. Timeliness.

Template 127

Template Email Marketing Blast Campaigns Planning 127

Martech

DECEMBER 14, 2023

Helped {{Company}} increase conversions from lead to opportunity by 67% and from opportunity to deal by 35%. Tailor outreach to sound personal Another obvious yet often ignored point is to adapt outreach messages and sales pitches to clients’ pain points. How can you tackle their challenges with your solutions or services?

Sales Cycle 83

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 83

Hubspot

MAY 7, 2020

Total email responses remained far below pre-COVID rates. While companies with more than 201 employees actually saw an increase in total sends during the week of April 27, they also saw the biggest decrease in their response rates with a -10% drop, while 1-25 and 26-200 had smaller dips at only 1% and 3%.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

Heinz Marketing

SEPTEMBER 9, 2020

Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. Latané Conant’s book is now available at Amazon.

Budget Programs 91

Budget Programs Demand Generation Outreach Buyer Personas 91

Hubspot

APRIL 8, 2020

Responses to sales outreach have decreased as well, suggesting that sales strategies need to be adjusted to reflect the current buying reality. However, only engagement with marketing emails increased, suggesting that opportunity exists to improve outreach and connect with the right buyers at the right time. Resources to Help.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Hubspot

SEPTEMBER 19, 2023

Writing Prospecting Emails Writing a prospecting email for cold outreach takes time and skill. Content creation is the most popular use case for AI in sales in 2023, used by 18% of sales pros, followed by prospect outreach at 16%. Check your AI response rate against your manual writing response rate and watch the difference.

Marketing AI 77

Marketing AI Top of Funnel Lead Scoring Lead Ranking 77

Vidyard

MAY 2, 2018

And the results don’t lie—just look at Lauren Wadsworth , an SDR at Dynamic Signal whose “experiment” with video selling allowed her to book 5x more meetings and increase her meeting-to-opportunity conversion rate 200%. response rate and generated $27,000 in sales during the course of the 30-day campaign.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Outreach

MARCH 16, 2021

It expands beyond ‘booked meetings,’ ‘number of outreaches,’ ‘click,’ ‘open,’ and ‘reply rates’ to offer a whole new level of insights— like whether responses are positive, objections, referrals, or unsubscribes. On reply rates alone, your sales reps may double down on a particular message and content style.

Click Rate 52

Click Rate Analysis Buyer Intent Outreach 52

Hubspot

JUNE 4, 2020

It's now fallen back to 22% below pre-COVID averages as reps continue to struggle with connecting on multiple channels as well as bringing a balanced approach to outreach efforts. While the number of meetings booked fell for the second week in a row, it's sitting significantly above pre-COVID levels. Despite this, U.S.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 89

Hubspot

APRIL 23, 2020

Both sales sequence send and response rates increased week over week with response rates rising 8%. Consumers are still engaging with marketing channels as open rates continued to rise last week. Both sales email volume and response rates increased. The good news is response rates are up as well.

Advertising Benchmark 92

Advertising Benchmark Budget Programs Open Rate Response Rate 92

Hubspot

MAY 21, 2020

After weeks of remaining flat, sales email response rates saw a slight increase during the week of May 11. While response rates are still below pre-COVID levels, this recent rise in engagement has given way for more sales activity. Refresh your email outreach with these sales templates. Although the U.S.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Vidyard

MAY 2, 2018

The results don’t lie—just look at Lauren Wadsworth , an SDR at Dynamic Signal whose “experiment” with video selling allowed her to book 5x more meetings and increase her meeting-to-opportunity conversion rate 200%. Or how incorporating video into their sales outreach gave Terminus more than triple the response rate.

Video Marketing 65

Video Marketing Examples Account Based Marketing Top of Funnel 65

Hubspot

JULY 7, 2020

Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. But response rates have been dismal. But, unlike marketing, their response rates fell significantly during the week of March 16, and have hovered at 25-30% below the benchmark ever since.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Moz

JANUARY 22, 2019

What is the conversion funnel? The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. For example, “Document capture e-book A” or “free trial subscription B.”

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Vidyard

APRIL 30, 2021

Flip through or download these slides to see outreach templates and ideas for prospecting with video. It has been proven that video can enhance the impact of a prospecting call and boost response rates. Video has remained a top performer for driving sales conversions. Show a quick demo of your product. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Lake One

JANUARY 11, 2021

Whether utilizing prepared proposals, AI to determine a contact’s likelihood of conversion, or chatbots – sales automation can make sure more time is focused on the highest value efforts. Email: Utilize templates and a canned response for common messages. Scheduling: Trying to book a meeting with a prospect can be a nightmare.

Automation 52

Automation Marketing Automation Services Work Management Paid Search Agency 52

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. HubSpot is always on the lookout to help their sales reps book more meetings. Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Hubspot

DECEMBER 14, 2021

But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue. Predictable Revenue's answer to those more conventional methods — referred to as "Cold Calling 2.0" — bypasses the initial awkwardness and ineffectiveness of cold outreach.

Top of Funnel 77

Top of Funnel Cold Calling Lead Ranking Sales Cycle 77

Belkins

NOVEMBER 29, 2020

This article will help you learn how to get appointments in sales by creating an incredible email for your prospective customers and book a meeting. Moreover, you can use this information to book sales appointments with new customers falling into the categories you’ve defined. Be sure to treat the negative responses in the same way.

Click Rate 63

Click Rate Case Studies Open Rate Statistics 63

Vidyard

JANUARY 18, 2021

This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journey and shorten deal cycles. She dusted off her rap skills to book the meeting and showed a lot of personality in the process. Pitch Perfecter.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

SalesIntel

AUGUST 8, 2022

Instead of sales reps only having job titles and basic information, they can predict the likely interests of each buyer before the conversation. Target companies based on these personas have up to 10X improvements in response rates compared to previously-targeted companies. You did well on the phone and booked a meeting.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Vidyard

JULY 25, 2019

We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails.

Process 116

Process Video Marketing Sales Cycle Work Management 116

Vidyard

FEBRUARY 15, 2022

Vidyard has enabled us to turn videos into lead generation assets, helping us increase conversion rates throughout the funnel and identify our most engaged prospects faster. These video messages consistently outperform other types of outreach, helping me create more conversations and break into businesses of all sizes.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Terminus

OCTOBER 29, 2021

Creative Direct Mail Outreach. Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). The best part is that half of these responses became qualified sales opportunities. ABM Requires a Big Marketing and Sales Team. Warm-up Plays.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58