Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

Paid Search Agency 124

Paid Search Agency Classified Ads Advertising Agencies Work Management 124

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 241

SEO Lead Ranking Content PR 241

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. I will be back next week with our regularly scheduled content and programming. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Webbiquity

APRIL 26, 2022

Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. Online education sites like Udemy and Coursera offer thousands of courses online.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Standard

AUGUST 6, 2021

Words unite us during tough times, direct us through confusion, and educate us as we grow. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Choozle

NOVEMBER 7, 2023

seconds on mobile content, the competition for engagement is fierce. Create content tailored to each marketing funnel stage, aligning your message with your audience’s needs. The post Omnichannel E-Book Chapter 4: Winning Creative Strageties appeared first on Choozle: Digital Advertising Made Easy.

Creativity 81

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 81

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. For example, marketers use mathematical models to determine the optimal mix of marketing programs (marketing mix models), identify the attributes of their best prospects, and personalize marketing communications and other forms of marketing content.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Choozle

NOVEMBER 21, 2023

Here’s a glimpse of what you’ll uncover in this fifth and final chapter of our Omnichannel Marketing E-Book: Customer-Centric Metrics: Explore the growing importance of customer satisfaction analytics, customer retention rates, and content engagement metrics in the era of customer-centric marketing.

Relevance 87

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 87

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Choozle

OCTOBER 16, 2023

Today’s consumers are discerning and demand content that resonates with their specific interests. The post Omnichannel E-Book Chapter 2: Strategies to Define Audiences appeared first on Choozle: Digital Advertising Made Easy. In the era of digital marketing, precision is paramount.

Marketing & Strategy 83

Marketing & Strategy Demographics Tactics Keywords 83

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. So why should the education sector be any different? Now, how can we use these in the education sector?

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 288

B2B Marketing Content Marketing B2B Thought Leadership Planning 288

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why.

Content Marketing 112

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 112

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand. Quick Takeaways.

Ad Building 343

Ad Building Content Marketing Brand Identity Branding 343

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 316

Thought Leadership Enterprise Management Work Management Marketing Management 316

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Writer onboarding.

Content Marketing 255

Content Marketing Planning Paid Search Agency Content 255

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Sound right?

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

nDash

JUNE 22, 2022

I’ve since written every type of content imaginable about real estate, interior design, travel, and many other topics. Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. What an amazing learning curve! Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

SEPTEMBER 3, 2020

Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. Luckily, there’s a whole world of content marketing books that can help you stay ahead of the curve. The Usual Suspects of Content Marketing Education.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Heinz Marketing

JUNE 2, 2020

The time I’d normally spend writing about sales and marketing this week, instead I’m using to read books, perspectives and challenges that quite frankly are uncomfortable and unsettling. I have a lot of questions, not the least of which are: How to better educate myself. Books on anti-racism you can read right now.

Education 84

Education Resources Video Marketing Paid Search Agency 84

ClearVoice

JANUARY 11, 2019

And with more and more people of all ages and education levels turning toward remote learning, there’s a boom in paid writing opportunities for teachers. But with a can-do spirit and a basic understanding of content management systems and programs like Skype, teachers from millennials to boomers can adapt to the “remote learning” reality.

Education 92

Education Peer-to-peer Paid Search Agency Skype 92

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

MARCH 28, 2017

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. 91 chapters.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52