Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium Content Defined.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Three pillars: #Strategy #Technology #Influence Digital Salutem Making Healthcare Uncomplicated. 5280 Life Sciences Consulting, LLC Turn our experience into your companies greatest strategic advantage.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Scoop.it

JUNE 24, 2021

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Choose an Appropriate Format. Question and Answer.

Webinar Metrics 60

Webinar Metrics Design Tips Content 60

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why.

Content Marketing 111

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 111

Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? After a hiatus, Ask a Content Strategist is back by semi-popular demand. Why most gated content fails.

Top of Funnel 175

Top of Funnel Content Webinar Metrics Landing Pages 175

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 312

Thought Leadership Enterprise Management Work Management Marketing Management 312

Contently

MARCH 24, 2020

Last night, I dreamt I was being chased around New York by a “free e-book!”offer This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content. You should only gate content if there’s a real purpose behind the gate.

Lead Generation 167

Lead Generation Generation Top of Funnel Leads 167

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Use the invitation to architect the content structure, timing, and flow.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Marketing Insider Group

FEBRUARY 5, 2024

We’re also going to arm you with practical strategies to turn these challenges into opportunities. Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources.

Marketing Analytics Tools 249

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 249

Thinkers360

MAY 6, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 21 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 33.86 33 Scott Steinberg FutureProof Strategies – The Futurist Trends Consulting Firm Contact Scott Steinberg Score: 32.14 50 Ahmad M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 126

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Thinkers360

JUNE 2, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. Contents 1. What is a Webinar? Panel Webinars 3.2

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

Thinkers360

MAY 25, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Only B2B

DECEMBER 10, 2020

“Sorry the booked event is canceled due to COVID-19 precautions” does this happened to you too? . With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . What Is Content Marketing? . Content Marketing.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Quick Takeaways.

Thought Leadership 352

Thought Leadership B2B Thought Leadership Research Practices 352

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? Image Source ).

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Square 2 Marketing

MARCH 16, 2023

Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. You need to create compelling, educational and entertaining thought leadership content. Create editorial calendars and crank out as much content as you can.

Thought Leadership 73

Thought Leadership Content Demand Generation Webinar Metrics 73

Convert

AUGUST 10, 2020

Conceptualize a Persuasive Onboarding Strategy to Attract Users. The Seattle Ballooning Company’s live chat service is immersive and educative – all at the same time: Image Source. ’ It could be free e-books, How-to videos, demos, webinars, “Try before you buy” schemes, the like.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. After that, you can always try one of these email marketing services. But growing your email list can be slow going.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Learn from the Pros

APRIL 3, 2024

An AI council is a group of cross-functional leaders and company experts responsible for driving the AI strategy , identifying opportunities, and ensuring successful implementation. Why Does a Business Need an AI Council Strategy? A forward-looking strategy helps shape the emerging impacts of AI.

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

SmartBug Media

JUNE 22, 2020

This blog could have easily been called, “Where Does Inbound Fit into Your ABM strategy?” If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers. What Content Resonates Most with Your ICP?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet).

Webinar Metrics 165

Webinar Metrics Marketing & Strategy Content Urgency Marketing 165

Thinkers360

APRIL 28, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 26 Katrina Klier Sage Strategy Group Contact Katrina Klier Score: 31.20 22 Chitra Balasubramaniam SHEpreneurs Academy Contact Chitra Balasubramaniam Score: 32.18 24 Aaron Knipp Cicospace Contact Aaron Knipp Score: 31.85

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Hinge Marketing

JANUARY 13, 2017

At its core, there are a handful of goals that your firm’s content should achieve. These include: Providing relevant and educational information that’s of interest to your target audiences. Webinars can accomplish all of these. They want to educate themselves. Webinars are middle of the funnel content.

Webinar Metrics 48

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 48