Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. The people you meet. Guy Kawasaki. Mari Smith.

Social Media 128

Social Media Media Blogger Co-Registration 128

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. You have a new book Conversational Marketing coming out soon? I have highlighted all over this book, and so I wanted to talk about it. This new book’s coming out.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Convince & Convert

JULY 29, 2012

Of course, but you have to set up your social programs from the outset in such a way that the data is available and unblemished. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

Social Media 141

Social Media ROI Media Correlation 141

Optinmonster

JANUARY 18, 2024

Here are a few ‘aha’ moments examples that you may have experienced personally: With Airbnb, it was making your first booking in an exotic destination. Follow the tutorial on creating a user registration form to create a free trial signup form easily. Of course, there’s a middle ground.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Outbrain

JANUARY 27, 2019

What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. And, start writing a memo to your boss, and get that flight booked! #1 There’s an option for boot camp and workshop registration only. Of course you do! 1 SMX West. January 30-31, 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Interesting in booking Pam Didner to speak at your conference, event or workshop?

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Optinmonster

FEBRUARY 18, 2024

Here’s an example from our co-founder, Syed Balkhi. If you have something that people can anticipate (an upcoming product, book, webinar, etc.), Her flagship course, B-School, opens only once per year. During the rest of the year, she includes a notice on her website that the program is currently closed for registration.

Opt-out 65

Opt-out Trigger Marketing Opt-in Co-Registration 65

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As As a University of Alabama alum, of course he couldn’t miss the chance to make a football analogy!) Driving event registration with help from Sales.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Heinz Marketing

MARCH 11, 2019

We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months. In fact, I bought everybody on my team a copy of his new book, This Is Marketing. So thought it’d be interesting to get her perspective.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

Hinge Marketing

NOVEMBER 3, 2021

In our recent survey of more than 200 Visible Experts® , 67% of respondents said speaking engagements were the most impactful of all marketing techniques, outranking writing a book (61%) and overtaking by an even wider margin referrals and recommendations (54%), the centerpiece of many professional services marketing strategies. .

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Originally, I wanted to be a sports photojournalist, and fell into a job booking concerts, then ended up working at a boutique music agency in New York.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Originally, I wanted to be a sports photojournalist, and fell into a job booking concerts, then ended up working at a boutique music agency in New York.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Originally, I wanted to be a sports photojournalist, and fell into a job booking concerts, then ended up working at a boutique music agency in New York.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Originally, I wanted to be a sports photojournalist, and fell into a job booking concerts, then ended up working at a boutique music agency in New York.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Great sales and marketing alignment, of course! Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Originally, I wanted to be a sports photojournalist, and fell into a job booking concerts, then ended up working at a boutique music agency in New York.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Content Marketing Institute

DECEMBER 29, 2017

Of course, keep in mind this explanation of what Jobs really meant as interpreted by Apple exec Phil Schiller : Great people actually understand at a deeper level what makes something great and then … build something even more marvelous and take it further. This year we steal from the Content Marketer of the Year finalists.

Planning 101

Planning Content Marketing Enterprise Management Work Management 101

Ambal's Amusings

SEPTEMBER 3, 2009

Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. Bob Bly's Book The White Paper Marketing Handbook. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Jonathan Kantor's TheWhitePaperPundit Blog. Michael Stelzner's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Paul Gillin

JUNE 24, 2010

Of course not. For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet. White paper. Audience size.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Create Email Courses. The purpose of an email course is to send out a series of emails every day focusing on the different aspects of a particular topic. Example of How Buffer Created Multiple Email Courses.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Of course, like you said, math right? ” I say, “Yes, of course I do.”

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

SnapApp

JULY 7, 2017

What if we could convert your white paper and thought leadership into an experience like MadLibs (the create your own story books some of us read as children)? Orbit Media | Co-Founder/ Strategic Director. . . Dryrun | Co-Founder/CEO. . . Chic Sketch | Co-Founder. . . Andy Crestodina. It got loads of links.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

Learn the influence principles from Robert Cialdini’s famous book. The famous book Jesse recommends is Robert Cialdini’s Influence: The Psychology of Persuasion , in which he discusses six principles of persuasion. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Marketing Insider Group

JULY 1, 2020

Sure, every business wants their content marketing to increase website traffic, generate quality leads, boost brand awareness, improve customer loyalty, and every other marketing goal in the book. When visitors click on the tab for REI’s CO-OP Journal, they stumble into a sea of well-organized content. So, what should you focus on?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 128

Social Media Media Paid Content Conference 128