Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. And exactly like the book Crossing the Chasm suggests, we thought, let’s get this small group working and get them excited.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Unbounce

MARCH 2, 2020

Plus, most SaaS businesses are targeting a very specific niche, in an industry that’s constantly changing—and there’s typically a longer sales cycle, too. These are your webinar registration pages, your ebook download pages, and… well, that’s pretty much it, actually. Which, I mean, of course you do.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And of course, what Joe loves most about B2B Marketing. “If Visit mpb2b.marketingprof.com to learn more!

B2B Marketing 74

B2B Marketing B2B Paid Search Agency Co-Registration 74

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Interesting in booking Pam Didner to speak at your conference, event or workshop?

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Terminus

JULY 18, 2017

Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As As a University of Alabama alum, of course he couldn’t miss the chance to make a football analogy!) Driving event registration with help from Sales.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Brian: I’ve been in the Enterprise Sales role exclusively for just shy of 10 months.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Brian: I’ve been in the Enterprise Sales role exclusively for just shy of 10 months.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62