Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

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Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. I’d love to hear about them in the comments.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Will you want a program that will manage all the different distribution channels you’ll be publishing to?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Heinz Marketing

JULY 5, 2021

If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. Why would I spend forever giving time and money getting someone certified as an expert on Marketo, if they’re just going to go take another job? For a while there, there were a couple of extremely popular books around that topic.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

I chronicled many examples of companies creating Youtility, my book by the same name. To watch this video on YouTube, click here. To watch this video on YouTube, click here. This useful list was in no way promoting WASH-FM’s channel, but it did establish their value. The Billboard That Makes Drinking Water.

Examples 48

Examples Paid Search Agency CAN-SPAM Marketo 48

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Ardath Albee's Tip. Ardath Albee Recommends. Adam Needles. Howard Sewell’s blog, The Point.

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

NOVEMBER 14, 2016

Everyone loves talking about storytelling – your brand should have a story, your marketing should tell a story, even your sales team needs to structure their conversations like a good book, but what does that mean in the context of video? YouTube is Important — But so is Your Website. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Website And the list could go on a few more bullets.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. Imagine doing multiple episodic video series at the same time along with social video on YouTube and LinkedIn to expand your reach and diversify your message. The results have been amazing.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Back to Erica.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. Imagine doing multiple episodic video series at the same time along with social video on YouTube and LinkedIn to expand your reach and diversify your message. The results have been amazing.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

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Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 14, 2012

Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling. At Marketo, we constantly stress the importance of content in marketing. So what content marketing tips can we learn from the Kony 2012 campaign?

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Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Heinz Marketing

MARCH 1, 2021

” Ideally it’s integrated across multiple channels in an appropriate sequenced way. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Is it built into like the Marketo and Outreaches of the world? Well, welcome everyone to another episode of Sales Pipeline Radio.

Trigger Marketing 117

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Marketing Insider Group

JULY 14, 2020

The truth is that not every marketing channel is appropriate or necessary for every business. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 305

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 305

Directive Agency

JULY 5, 2018

Think about building your brand identity across social, whatever that platform is for you, for us it’s Instagram, maybe for you it’s Twitter or LinkedIn — but not just about how many e-book downloads you can get from Instagram, but about what Instagram’s for, which is building a community.

Ad Building 40

Ad Building Branding Brand Identity Content Marketing 40

Outgrow

SEPTEMBER 20, 2022

About our guest: Jay McBain is one of the most visible and respected thought leaders in the global channel. EPISODE 080: Mining the Partnership Gold With Channel and Propelling Growth Through Deeper Integrations. So the first one, if you had to write a book tomorrow, what would you write about? Thanks for joining us, Jay.

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

ClickZ

JUNE 20, 2019

Key features: Email Message Designer, delivery platform, device scalability, multi-channel campaigns, collaboration and rights management, A/B testing, data and analytics, social media integration. Current clients : East Fork, Chronicle Books, Fader, Sweat, Magnolia Bakery. It also supports multiple channels and devices.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Metadata

DECEMBER 3, 2020

However, we actually initially connected over this shared love of Robert Cialdini’s book, Influence, which is the most important marketing book you could read. So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

However, we actually initially connected over this shared love of Robert Cialdini’s book, Influence, which is the most important marketing book you could read. So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Single Grain

FEBRUARY 21, 2022

Book My Free Google Ads Marketing Consultation . A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. Red Flags.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

SmartBug Media

DECEMBER 2, 2019

Share tips for saving money, buying a home, and building credit by writing e-books and how-to guides. With marketing automation tools, credit unions can track digital engagement across all channels and get smarter about their marketing strategies. Answer commonly asked questions on your blog or through the utilization of infographics.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Content Marketing Institute

NOVEMBER 1, 2018

It only makes sense that marketers want to know what’s working on social channels. Tony Byrne wrote a book on how to choose content tech the right way and shared his technology selection process at the Intelligent Content Conference earlier this year. Salesforce. Demandbase. Artificial intelligence (AI) for content marketing.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Content Marketing Institute

JUNE 26, 2018

For content marketers, reviews are like an unending recipe book. For example, if you’re a dog lover like me, you can turn to YouTube for reviews of a pet toy’s durability. Introducing the Tough Toy Tryouts channel. YouTube is a growing source for reviews and Amazon is exploring video reviews too. Thank you Lilly.

Amazon 108

Amazon Peer-to-peer Lead Scoring Lead Ranking 108

Heinz Marketing

JULY 16, 2018

The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?”

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Onalytica B2B

JULY 16, 2018

According to a book on evolutionary psychology by Dan Sperber and Hugo Mercier called The Enigma of Reason the human brain evolved a sense of reason not to make decisions but to defend the decisions that you have already made and to argue our case. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords). Search really spans across multiple channels and is extremely important for all aspects the user experience, and content marketing is just one platform/strategy of many in an overall plan. Buffer’s Blog [link].

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Adobe Experience Cloud Blog

AUGUST 27, 2014

Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. Social Media'

Peer-to-peer 48

Peer-to-peer Viral Marketing Thought Leadership Tagging 48

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. Marketo.com ?

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 5) Leverage the Power of Paid and Organic Distribution Channels. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

FEBRUARY 2, 2021

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 YouTube Statistics 3.7 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Video Distribution Channels 6.0.1 What is the Ideal YouTube Video Length 1.5 Video Benchmarks for Content 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. YouTube Statistics 3.7 How to Add Chapters to YouTube Videos 3. Retaining Chapters When Publishing Vidyard Videos to YouTube 4. Top Sales YouTube Channels 3.1

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Marketing Budget Enterprise Management Work Management Marketing Management 65