Remove blogs 2021-state-of-it-5-key-takeaways-for-marketers
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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop. As of last year, Google was still processing 8.5

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How Video Marketing Is Reshaping Content Strategies

Contently

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Ask users to keep it short and simple.

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5 Tools to Turn Copywriting Into Data-Driven Copywriting

Anyword

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” And just how can marketing copywriters and advertisers gain access to this data? ” And we won’t just stop at the blog post itself.

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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

5 Employer Branding Examples for Inspiration. Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. On the other hand, a weak brand could lead to 10% more spending on each new hire.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. Let’s look at 25 examples of white papers with takeaways to help you create your own. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Download Now.

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Content Marketing for ClimateTech

Marketing Insider Group

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.