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Once You've Found the Right Influencer for Your Vertical, Then What?

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It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy. . By showing social proof, it will become easier to get the right people to agree to work with you over time.”. . Bridget Casey , a financial influencer and blogger, said: . “No

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Once You've Found the Right Influencer for Your Vertical, Then What?

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It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy. . By showing social proof, it will become easier to get the right people to agree to work with you over time.”. . Bridget Casey , a financial influencer and blogger, said: . “No

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Elements of a Successful Online Sweepstakes

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Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. Provide customer incentives.

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Klout Brand Squads: The future of brand influence?

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There has been a recent trend of social sites developing a layout or profile specifically for brands, and now, Klout has joined the game with their 'squads'. ?So Other bloggers and sources have drawn the comparison of Klout Brand Squads to Facebook Brand Pages, though this isn't exactly like that. ?With Now, Klout is? ambassadors?of

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Got Klout? Your Klout Score and What it Means

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Now these sites and other social media tools have become some of the primary vehicles through which businesses communicate to their consumers. But how do companies evaluate the effectiveness of their social media efforts in such a quickly changing landscape? The creators of Klout think they have the answer.

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How to Build a Dialogue With Your Audience by Listening

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And between social media and all of the other tools and channels that exist today to connect with your industry, there’s no excuse for not knowing what’s dominating the conversations that are happening in your industry. She also contributes to The Globe and Mail as a Gen Y Money blogger.

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Six Thanksgiving Blog Post Themes to Be Thankful For

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Whether it's "Ten Marketing Tools to be Thankful For" or "Seven Social Media Dishes Designed to Surprise and Delight," the Thanksgiving list gives you a solid framework on which to build while still lending plenty of room for creativity. . Social Personas Not to Sit Next to at Thanksgiving,? Who doesn't love a list? The Recipe.