The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. You can follow any responses to this entry through the RSS 2.0 The good ones are those that you don’t even think about until you decide to wear your marketer hat.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. 6 Steps to Content That Isn’t Boring.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Chris Koch

JANUARY 22, 2010

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. RSS+comments=VIP. Use Twitter for blog PR. Twitter is the logical front end to a blog post.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Online Marketing Institute

JANUARY 4, 2011

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article.

Blogger 40

Blogger Adsense Twitter Buzz 40

The Effective Marketer

FEBRUARY 7, 2011

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can follow any responses to this entry through the RSS 2.0

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Biznology

MAY 19, 2015

Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves. You can become your very own influencer. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

markempa

DECEMBER 30, 2008

An RSS feed gave the team something to review each morning. They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Modified press release strategy for blogger coverage.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening? And with that, we wrap up our guide!

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. There's very little to not like about this book.

Blogger 20

Blogger Adsense RSS Tagging 20

Hubspot

SEPTEMBER 29, 2010

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

B2B Marketing Savvy

JULY 30, 2009

Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? RSS and email subscriptions are growing, but slowly. Some ScoopDog Blog data points, two months in: .

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

B2B Marketing Savvy

NOVEMBER 16, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Because of the tradeshow/conference, hashtags/keyword for Twitter were extensively used. Posted in Marcom for B2B, Twitter Tagged: Blogging, HPC, SC09.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Blog Post Examples Galen De Youngs list of top B2B blogs is a great example.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

SEPTEMBER 10, 2014

I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. That''s when I know I''ve hit gold. 2) Priceonomics.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. at 6:23 AM. Older Post.

Education 100

Education Personalization Wiki Social Networks 100

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Know your prospects, use tools such as LinkedIn, twitter, Google alerts.  They subscribe to RSS feeds.    I noticed you use Twitter frequently and have an active blog.  Promotion and commotion on twitter increases traffic, comments fly, viral things happen and then traffic spikes Wed-Fri.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Bloggers – Who is writing? You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You also want to build a following on your networks, whether it be your own Ning network or Twitter.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Industry Offers & Promotions. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40