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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. A link from the National Dog Association weighs more than one from a lifestyle blogger.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. It will let you see the PageRank of every blog you visit instantly. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content.

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. Research relevant, high-quality websites. Writing a perfect blog post is not always the easiest task. Source: Convince & Convert.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Search Optimization Tips for Bloggers by SEO Wizardry. Submit Your Blog to 50+ Free Blog Directories by Kittu K. 12 ways to Increase comments on your Blog by Technshare.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger.

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