SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. Check out The B2B Marketers Cliff Notes to B2B Demand Generation .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital products are a useful lead generation strategy for service-based businesses. Software These are programs that can run on a computer or mobile device.

Examples 91

Examples Product Work Management Marketing Management 91

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Government emails see a 30.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KEO Marketing

DECEMBER 12, 2017

What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives. Don’t Forget Offline Marketing.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

Biznology

JANUARY 16, 2013

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. With the rise of social, local, and mobile, your customers likely do all three, often at the same time. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia?

Amazon 80

Amazon Mobile Marketing Webinar Metrics Blogger 80

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Only about half of marketers try to connect content to sales. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Bluetext

AUGUST 25, 2021

That’s why getting a jump-start on digital curated content marketing is more important than ever. What is content marketing? In simplest terms, it is consciously selecting valuable content to be shared with your targeted audience. In order for content marketing to be successful, it must be relevant and up to date.

Content Marketing 29

Content Marketing Webinar Metrics SERP Content 29

Optinmonster

DECEMBER 19, 2022

Do Exit-Intent Popups Work on Mobile? Yes, exit popups work on mobile devices too! You can learn how to create a mobile exit-intent popup from start to finish with our tutorial. PortraitFlip spices up their product pages with an irresistible coupon wheel for desktop and a simple instant coupon popup for mobile users.

Intent 94

Intent Top of Funnel Examples Conversion 94

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. This trend is terrific for the industry.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Standard

AUGUST 20, 2015

Ad-blocking software will cost companies billions of dollars in 2015, and a mobile ad blocker is just over the horizon. But for mobile content strategy, the ad-block apocalypse could prove to be a good thing. Now that a mobile ad blocker appears to be imminent , advertisers and publishers alike are understandably worried.

Webinar Metrics 40

Webinar Metrics Mobile Advertising Marketing & Strategy Banner Ads 40

Hubspot

APRIL 21, 2020

So it makes sense if you're considering creating a mobile app for your own company. But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. How to Launch a Mobile App. Do Market Research. So — what does this mean for you?

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Adobe Experience Cloud Blog

JUNE 5, 2018

And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. Like any other channel, driving leads involves real engagement and to engage your target audience, there are several tricks you need to know beforehand. However, it’s only available on mobile phones.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. 6 Underrated Content Marketing Assets for B2B SEO.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Optinmonster

NOVEMBER 9, 2021

But is this an effective strategy for your entire audience? What about users coming from mobile? Do Exit Popups Work on Mobile? Yes, exit popups work on mobile. You have two options for showing exit messages on mobile. You can trigger a mobile exit popup when someone scrolls up on their screen.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Hubspot

MARCH 3, 2020

What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Local search marketing is all about raising brand awareness in a certain area.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Remember when eBay was the online auctions king?

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. A note on that: I do not speak at events (even for money) that I don’t believe in , as I do not lend my name to help profiteers sling social media and content marketing hokum.

Social Media 128

Social Media Media Blogger Co-Registration 128

Hubspot

JANUARY 13, 2012

It's no secret that, in our society, mobile devices are more pervasive than computers. Five times as many people have cell phones compared to PCs , states an Impiger Mobile report. If you haven't spent much time designing your mobile marketing strategy , no worries. Get Comfortable With Your Own Mobile Device.

Mobile Marketing 28

Mobile Marketing Mobile Advertising Paid Search Agency Display 28

BenchmarkONE

SEPTEMBER 27, 2019

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Chris Koch

MARCH 19, 2010

I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. The next step is to categorize how we use social media in these different areas and how our actions hook back into the rest of marketing. Gather research. Promote other types of marketing.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Twitter on the Go Certainly, the tie between Twitter and mobile is strong, as 63% of Twitter users access social networks via mobile phone, compared to 34% of social networkers as a whole.

Social Media 160

Social Media Media Stats Statistics 160

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! They want to get a behind-the-scenes look into your marketing practices and how you’ve realized success, the challenges you’ve faced, and what you learned from them.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Your social media strategy should do this too. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off. But I need your help with the biggest change – the header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

AUGUST 11, 2010

ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Herve Good Luck Jay!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Optinmonster

FEBRUARY 9, 2023

Want to know how to market digital products successfully? Marketing digital products has its own unique challenges and opportunities. So you’ll need a smart digital product marketing strategy to get the results you want. To get to that point, though, you need a strong digital product marketing strategy.

Product 91

Product Marketing Strategy Marketing & Strategy Webinar Metrics 91