Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Hinge Marketing

MARCH 25, 2015

For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. 4) Direct Mail Even though direct mailers are more costly than online marketing, they can still be an effective lead generating tool.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. What you seek is trust, loyalty, and word of mouth.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

NOVEMBER 16, 2012

Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers' experiences with the company easy and rewarding. It's no surprise then, that 87% of online marketers use video content , according to Outbrain's State of Content Marketing.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools.

Social Media 123

Social Media Work Management Marketing Management Media 123

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. So, what exactly is account-based marketing and why are businesses jumping on the train? Improved ROI and better customer loyalty.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Salesforce Marketing Cloud

APRIL 16, 2024

Having a visible, search-friendly website reduces dependency on paid advertising and establishes long-term sustainability in online marketing efforts. This means reaching out to industry influencers or bloggers for collaborations, or listing their business on reputable directories and local listings.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. I might add; Social Media can be managed by a junior marketing person.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. It builds brand loyalty like a gym membership. (I'm Of course, content alone is not the answer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

KoMarketing Associates

OCTOBER 31, 2014

We need to go beyond traditional form submission tracking and consider how our marketing efforts impact other actions, such as call performance, site engagement, and even customer loyalty. ” SEO Blogger Blind Five Year Old has a more in-depth blog post on this potential issue for large online brands.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

WebMarketCentral

SEPTEMBER 18, 2007

While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. An integrated approach maximizes the impact of online marketing and PR efforts, and Scott provides a useful thought framework for creating a coherent and productive action plan.

PR 20

PR Rules Web 2.0 Wiki 20

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

APRIL 14, 2010

What was the old maxim 'do unto others as you would have them do unto you' [link] Courtenay Pitcher @Jordan_Youl – thanks for your question about sharing what you do.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

seo.co

JANUARY 20, 2021

As mentioned, content rests at the core of all online marketing. Then you offer to publish this piece of content on that publisher’s website as a guest blogger. At the end of the day, growth-conscious online businesses are going to pursue both strategies simultaneously. Quality content. You just earned some backlinks.

Business 69

Business Buyer Personas Copywriting Advertising Agencies 69

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The Social Media Marketer’s SEO Checklist by SEOmoz.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

MARCH 24, 2011

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. Reader Loyalty Cannot Be Bought There is no overnight method to create a respected and popular blog.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Webbiquity

OCTOBER 16, 2012

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

B2B Marketing Zone Posts

JUNE 9, 2010

Builds loyalty. Stop boring me with your blogs - grow - Practical Marketing Solutions , May 16, 2010 I’ve compiled a list of the world’s most chronically boring bloggers. Of course I would never publish such a list, but I wonder if boring bloggers even realize how dull they have become. Content Touches Everything.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

FEBRUARY 25, 2010

Seems backwards if you're trying to build loyalty. In fact I was thinking this morning about how with website engagement we measure how LONG we can keep someone engaged, and with typical customer service it's about how FAST we can get them off the phone. susanbaier Right on the money, Shailesh.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? We cover more of this in detail in our comprehensive online marketing guide. There’s no shortage of bloggers in the world today. Look for popular bloggers in your area, and write to them. Local SEO is important for most businesses. Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Online Marketing Institute

OCTOBER 1, 2010

Using basic online gamification solutions you can drive participation, engagement, loyalty and revenue. briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40