Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. He is a digital marketing educator and has moderated panels, spoken at, or managed industry events at Google, Intel, PayPal, Yahoo!,

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The Internet is such a gift. The value comes from penetration, permanence, perseverance, and persistence.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. It’s not for the faint of heart.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JANUARY 5, 2016

Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

seo.co

DECEMBER 18, 2020

The internet has the potential to make or break your online brand. Your reputation on the Internet can be subject to a lot of volatility. While you may be seeing positive reviews about yourself or your business, you need to really “listen” beyond “what you can hear,” because the internet is populated by all sorts of noises.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. Looking at what @comcastcares has been able to do, customer service is the new PR, the new marketing, and the new advertising. Internet Marketing Offline Marketing'

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation. Tweet This!

PR 100

PR Blogger Outreach Best Practices 100

Biznology

AUGUST 28, 2013

Blogging is a valuable marketing tool that requires consistency. Even the most experienced bloggers lack ideas and motivation from time to time. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing'

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. Duct Tape Marketing. TopRank Online Marketing Blog. Social media is no exception.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger! Come reach out to me and my team at Gerr.is

Social Media 0

Social Media Media Blogger Internet Marketing 0

Convince & Convert

MAY 16, 2013

This is a high value tab for public relations and should not be overlooked. Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. It’s typically used so that you get an email every time news about your client hits the Internet.

PR 152

PR Google Press Public Relations 152

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists.

PR 100

PR PageRank Branding Brand Identity 100

Hubspot

DECEMBER 1, 2014

And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. Well, it took me a while (and it''s by no means done yet), but we now have the Inbound 50: The Top Marketing Blogs list. Inbound Marketing Blogging'

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Relevant Blogger Outreach. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

B2B Marketing Traction

NOVEMBER 23, 2010

If there’s anything constant with marketing in the last ten years, it’s change! Marketing technology has changed and is changing so fast that about the time you learn how to use a certain technology, a new version or an update comes out and you have to learn new features! Marketing Technology Change Continues.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Memes

NOVEMBER 23, 2011

Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Biznology

JANUARY 18, 2017

Fake news made headlines during the election, but the phenomenon is nothing new to marketers. It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Just ask Procter & Gamble (P&G). But the company also did a lot of things right.

Planning 80

Planning Blogger Advertising Agencies PR 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

The Effective Marketer

DECEMBER 8, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Seth’s Blog. Copyblogger.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hinge Marketing

OCTOBER 17, 2019

At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Like any good job candidate, I took to the internet to research the association. .

Work Management 48

Work Management Marketing Management Service Media 48

readwrite

MAY 11, 2012

I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Because Mommy bloggers are a force. As a block, Mommy bloggers garner the careful attention of Fortune 500 companies seeking a mother’s stamp of approval for their products.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Webbiquity

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Biznology

OCTOBER 2, 2012

When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Related articles. The Social Media Marketing Cheat Sheet (kevinanchi.wordpress.com). And that’s your fault, man — own up!

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. If there are holes in the market–a vacuum–then filling that need will result in amazing success. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board).

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

Spending 120

Spending Media Mobile Advertising Forrester 120