Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. Empower Your PR Strategy with Social Listening. Enhance Your Market Research.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Martech

NOVEMBER 29, 2021

While that sounds great, the problem is that genuine quality link-building services are hard to come by, with many providers simply ending up acquiring low-quality links through spammy strategies which Google doesn’t like. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR. 1) Reputable link-building company.

Link Building 100

Link Building Work Management Marketing Management Service 100

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. Organic ways of gaining media coverage. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And then I did that with Google when they launched. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Ability to monitor media coverage and brand mentions across a very wide range of sources.

Work Management 100

Work Management Marketing Management PR Tools 100

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. A link from one or many of these well-regarded sites to yours is Google gold. So, how do you get there?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Google will take time to adjust its revenue model.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Webbiquity

MARCH 3, 2017

Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Sprout Social

JANUARY 24, 2024

Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. You can also use Google Analytics for social media reporting and influencer marketing metrics. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic. Ahrefs, SEMrush, etc.)

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. Google organic search is responsible for 59.2% of the world’s web traffic, and over 86,000 searches happen on Google every second. It is just one of the many factors Google will be checking.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Blogger Outreach. Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo! Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power.

Aggregators 100

Aggregators Blogger Media Curation 100

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

KoMarketing Associates

OCTOBER 24, 2017

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Use those five minutes each day to react to key influencers you want to cover your organization.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Optinmonster

MAY 11, 2023

The first page of search engine results gets far more clicks, and organic search traffic is free. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Well, you can actually look for lead magnet ideas in Google Analytics. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “Author: [link] CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. As search engines, largely led by Google and its constantly-changing search algorithm , became more advanced, the power of keywords waned in favor of a more contextual-based approach to content. And, ultimately, it worked.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. The more people at your organization who are called upon as authorities in a variety of areas, the more your whole company will be seen as prominent, relevant, and credible.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 5, 2024

(DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. DemandSage) 49% of marketers believe organic search yields the best ROI. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. “A little Google research on this can easily turn up episodes,” she says. That includes checking them out on Google and LinkedIn, for instance.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112