Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. Grilling bloggers who write for major recipe sites. Again, this idea usually comes back to humanizing your outreach and content.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. May 9 , TEDxEast New York, Ny: Don’t miss the largest independently organized TEDx event in NYC. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

JULY 17, 2012

Tom is Co-Chair of the Members Ethics Advisory Panel of the Word of Mouth Marketing Association (WOMMA) and is a frequent speaker at events on social media ethics and disclosure. The Carrot and Stick of Social Media Disclosure is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Thanks Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. If you missed it, read the recap.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. An interesting little related aside.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. 6 RT @JPeters1221 Good stuff.

PR 160

PR Social Media Paid Content Media 160

Single Grain

NOVEMBER 29, 2019

And when you have a lot of happy and satisfied customers, they get involved in word-of-mouth marketing, which turns into a two-way customer relationship : Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. Dive Deeper: Build Backlinks – and Website Traffic – with Blogger Outreach.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Optinmonster

APRIL 27, 2020

Create a strong outreach email to various podcast hosts and offer to be a guest. This is a platform where journalists and bloggers post about PR opportunities for small businesses. Host an Online Event/Demo. When people think of company events, they typically think of big store openings, art gallery releases, or black-tie galas.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. It stands to reason. Just like answering your phone or being nice to customers or any other humanizing factor.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Martech Advisor

JANUARY 28, 2020

Video marketing is on the rise, and B2B marketers are using videos to create how-to, branded, explainer, influencer marketing, product review, event coverage, etc. In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

Envy

NOVEMBER 4, 2019

You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Earned media is like word of mouth recommendations; it’s extremely valuable and highly difficult to obtain. Influencer Outreach.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Kim Kraynak Great post Jay! I really think that you nailed it on the head with that.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation. In some cases these are members of the media.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

seo.co

DECEMBER 8, 2020

Following this demand, users will require more instant updates when it comes to news and current events. Gone are the days where you’d first hear about a news event several hours after it first occurred. Real-Time Reporting. In 2016, if you want to report on new or emerging information, you’ll have to do so instantaneously.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

JULY 9, 2010

A recent event produced by my agency with client CoverGirl®, bears this out. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Biznology

JULY 31, 2018

I’ve been running influencer marketing campaigns since 2002, back when it was called buzz marketing and word of mouth marketing. I ran influencer marketing campaigns through the years when it was called cyber-striking, blogger relations, and blogger outreach and engagement. A Gift Given Freely.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Single Grain

DECEMBER 6, 2019

Here are some other video marketing trends that are gaining more and more traction: Live video is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc. Involve people in events.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145