Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Empower Your PR Strategy with Social Listening. Enhance Your Market Research.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Cost-effective – Surveys shows that those with 2,000 to 100,000 followers charge between £98.35 Turn customers into advocates.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Most Facebook brand pages aren’t actually online communities. Most Facebook fans didn’t decide to “like” a brand’s page because they wanted to be part of an online community.

Communities 157

Communities Facebook Brand Identity Branding 157

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. So, there’s hope.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Given that most sites are ranking well with only this link type, it’s obvious that they are very effective. 5) Facebook & Slack groups. 7) Digital PR.

Link Building 103

Link Building Work Management Marketing Management Service 103

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162

PR Social Media Paid Content Media 162

Biznology

MARCH 15, 2016

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Optinmonster

MAY 16, 2023

Off-Page SEO Techniques Now that we’ve explored the importance of off-page SEO, let’s take a look at some effective off-page SEO techniques you can implement to boost your website’s visibility. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Optinmonster

MAY 11, 2023

The nice thing about content marketing is that it can be very cost-effective. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How you can use it most effectively?

PR 100

PR Stats Social Media Twitter 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Webbiquity

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. The site also makes it easy to promote your newspaper through Twitter and Facebook. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power.

Aggregators 100

Aggregators Blogger Media Curation 100

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. The URL you use in the emails will be different than what you use in the newsletter so you can track the effectiveness of each. Human beings are visual creatures.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

NOVEMBER 11, 2014

Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. 9 of the craziest PR and social media requests by Ragan’s PR Daily. Enough to make PR pros laugh (or maybe cry). What are you laughing at?

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. And they do an amazing job of it.

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

JULY 7, 2011

But when it comes to their Facebook promotion, I’m feeling a little sick to my stomach. Evidently, this national restaurant chain (a division of Planet Hollywood) went from 66,000 Facebook “likes&# to more than 100,000 in just one day. average, based on Comscore’s findings to that effect in May, 2011).

Click Rate 152

Click Rate Facebook PR Social Media 152

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. 3: The Nine Best Facebook Marketing Tools. #4: 4 Best Content Planning Tools. 1) Trello.

Planning 145

Planning Research Tools Best Practices 145

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Jennifer Aaker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

AUGUST 6, 2015

The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Automating social media and PR is one way of doing this.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Advertising Agencies 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is most effective when integrated with other communications efforts including PR and email marketing. Share this on Facebook. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Traditional PR + Social Media Monitoring.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Susan Wenograd is an expert in paid search and Facebook ads. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Buzz Marketing for Technology

JUNE 27, 2008

tools and other ICTs effectively to develop and advance their work. >. Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online. But what about effective online networking for an individual? Effective Networking.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Biznology

SEPTEMBER 21, 2011

Or improve your PR efforts? Of course, to address that challenge most effectively, you’ve also got to ask…. While Facebook is the 800-pound gorilla of the social media world, it’s useless for you if your customers are doing their socializing somewhere else. (It Actually, I recommend just a few: What is it you want? It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Webbiquity

OCTOBER 4, 2013

Note that, as part of an effective WPO strategy , these activities also drive more referral visits and create valuable backlinks that help attract more visits from search. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Referral Traffic. Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Note that, as part of an effective WPO strategy , these activities also drive more referral visits and create valuable backlinks that help attract more visits from search. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Referral Traffic. Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Forbes) 73% of marketers find social media to be effective for their business. SEMrush) The U.S.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216