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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. How can you make your writing interesting, more like a good movie or book? It will demystify the process of creating valuable content that attracts clients to you. I’ll be sharing more tips on writing compelling stories shortly. Blog this on Blogger. Digg this! 2011).

3 Tips for Better Blog Writing

Writing on the Web

stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Be consistent with your blog writing schedule. I don’t know any successful blogger who doesn’t struggle with these three things. Blog this on Blogger. Digg this! Related posts: Top 10 Tips for Creative Blog Writing. Blog Writing Tips for Business Clarity.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process  in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog this on Blogger. Digg this! If Your Blog Writing Stinks… Content Marketing with Stories: Better than Facts.

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Blog this on Blogger. Digg this! Simple Writing Steps to Connect with Readers.

Serial Writing Formula: 1=5+2=7+1

Writing on the Web

But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. also am writing a press release with the 6 steps included. So this is the start of another series: How to Write a Series of Articles for Marketing. Blog this on Blogger.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. wonder how many of you think about negative things to write about. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Emotional Writing. We’re not trained to write emotionally.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week. Write a few sentences out about the problem. Stay tuned for a Better Blog Writing Webinar soon.

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write , and I can write too much.  Then, at some point in my writing career I got lazy. just started making a list of main points and then writing out a couple of sentences on each item. fell in love with the “Make a List&# writing school.

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How PR and Social Media Can Work Together


The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Werent you worried about a shortage of readers and topics to write about? A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong. and Italy. Move on.

Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Tweet This!

Best Social PR Guides and Tips of 2010 (So Far)


And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. Digg this! Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? Tweet This!

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Fulfill your resolution to blog in 11 steps


More people give up on blogging — and writing in general — than give up on  going to the gym in order to lose weight and get fit.  majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Guess what: lots of writing. Good for you. Mark my words. Still ugly?

Content Marketing with Stories: Better than Facts

Writing on the Web

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Most of them center on writing about how to solve a problem for your readers. Blog this on Blogger.

What Your Business Needs To Know About Google+

It's All About Revenue

How To Add +1 Button to Blogger – A guide from Blogger. 50 Random Thoughts On Google+ — Chris Brogan writes up 50 random thoughts on the new social platform. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. Make no mistake. How Do I Get On?

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Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get clarity, and then go into the right mindset before writing a word. look back on my career as a journalist and author, and I recognized at one point I had written more than 5,000 articles that were published – articles that I was paid to write

Content Checklist: Don’t Publish Without It

Writing on the Web

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Blog this on Blogger. Digg this! Anatomy of a Blog Post: A Writing Checklist. Yeah, I know that’s ridiculous.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you?

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate. Blog this on Blogger. Digg this! Entertain. Engage. Enrich.

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

Blog this on Blogger. Digg this! About Blogs Content Marketing How to.Tips On Writing Better Writing Great Blog Content Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs Writing for the WebHow’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. All of which will end up biting you in your traffic stats. Start with a shocking title. Tweet This!

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you write blog posts that stimulate readers to think and even actively participate?

Best Social PR Guides, Tips and Tools of 2010


Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. deep vertical industry knowledge, writing, relationship-building) also make them natural link builders for SEO. Digg this! Optimize company news for SEO benefit? PR and SEO.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. But here’s the tricky part: How do you write it the way you’d speak to an ideal client that you know really well? Write like you speak, only without all the grammar mistakes. Here’s something every busy professional should be doing on their web and blog pages: Write your back story , the story of who you are and why you do what you do. Blog this on Blogger. Digg this!

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Writing on the Web

This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts.

What’s Missing in Content Marketing: Who and Why

Writing on the Web

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger. Digg this! Content Marketing with Stories: Why We Tell Lies… Business Blog Writing and Content Marketing: Come on, light my fire! Storytelling and personalization is the biggest missing piece in content marketing as I see it.

Content Marketing Videos: Speak to Problems First

Writing on the Web

What’s the best way to write a script for a video ? Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems. Blog this on Blogger. Digg this! Tweet This!

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

suggest writing an informal message using the personal pronoun “I.&# You want to come across as friendly and professional, and especially as authentic and real. Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. Blog this on Blogger. Digg this! Tweet This!

Content Marketing with Stories: Why We Tell Lies…

Writing on the Web

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience. I was embarrassed. believed that my writing products would sell themselves. Blog this on Blogger. Digg this! Writing Web Content: 5 Simple Steps for Results. Let me tell you a story about that. My story changed.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. Digg this! Content Marketing Online Marketing Social Media Stuff Writing Great White Papers Attracting Clients ebooks Twitter Web pages white papers writing on the webI asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? So, now what? technologies to reach the 2.0

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When Business Blogging Works Too Well…

Writing on the Web

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. With all the new clients, I don’t have time to blog about blogging, or write about writing on the web, and share as much as before. Outsource, I say, get some guest bloggers to fill in. Blog this on Blogger. Digg this! Yikes! Tweet This!

A Tale of Two Websites: Good/Bad Content

Writing on the Web

What you write on your site has to be compelling. Blog this on Blogger. Digg this! Writing Web Content: 5 Simple Steps for Results. Coaching/Personal Development Content Marketing On Writing Better Online Marketing Attracting Clients Writing for the WebHow do you sell something that people don’t know they want or need? He’s not a psychologist.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Write at least 300 words. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. Blog this on Blogger. Digg this! Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. About Blogs Attracting Clients Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Writing Great Blog Content blog marketing content marketing with blogs search engine savvy SEOEach post should have hyperlinks for every 120 words.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

Writing magnetic headlines is crucial. found the blog to be a great inspiration for my own writing and blogging, it gave me some ideas and a bit of a wake up call about my own lazy habits in writing!… Blog this on Blogger. Digg this! What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? The call to action.

How to Write a Social Media Policy


Digg, StumbleUpon, Reddit, etc.). Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Digg this! Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Wikis. Blogs.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Blog this on Blogger. Digg this! Writing Web Content: 5 Simple Steps for Results. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. But that’s not true.

If Your Blog Writing Stinks…

Writing on the Web

Your blog writing can improve. But just follow along with me here. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories. Blog this on Blogger.