Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Blog this on Blogger. Business Results from Online Content Marketing?

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! Don’t let anybody tell you online income products are “passive.&#. Blog this on Blogger. 4 Steps to Creating Massive Online Visibility.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. Web marketing is confusing: There are so many ways to publish content online, it’s hard to know what to do first and most. Blog this on Blogger. Competition is fierce.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.). Blog this on Blogger. Online Marketing: What’s Your Biggest Challenge?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Do you need to be seen online?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Blog this on Blogger. 3 Biggest Challenges for Online Content Marketing? Online Reputation? Do you add them as an afterthought?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Biznology

AUGUST 14, 2012

Folks are already talking about you online — or soon will, gladly and badly. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history, history, and content, content and more content. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Writing on the Web

APRIL 19, 2011

Blog this on Blogger. Three books I highly recommend to get you started: Content Rules by Ann Handley and CC Chapman. Personality Not Included by Rohit Bhargava. Get Content, Get Customers , by Joe Pulizzi. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Tips 100

Tips Content Marketing Digg Content 100

Sprout Social

JULY 21, 2022

Overview: Social networking sites allow people to connect with each other through a shared online space. Overview: Discussion forums are online platforms where people can ask questions, give answers and start discussions on a variety of topics. Build relationships with other bloggers in your niche. Social review sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Ryanair bullies a blogger. Seriously though, what can we as social media marketers learn from these three failures of online marketing?

Social Media 120

Social Media SIC Media Peer-to-peer 120

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Social media and PR can both be used to influence journalists and other influencers online.

PR 100

PR Social Media Media Blogger 100

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger. Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Here are seven tips for a healthy blog and a happy blogger. Post regularly. Share this on Bebo.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

DECEMBER 22, 2010

Blog this on Blogger. Related posts: Happy Birthday to Patsi, Her Blog, & Her Online Business. It wasn’t easy getting the Hubby to put on his Mariachi costume and all, but I finally convinced him with a can of Mexican jumping beans… If you haven’t subscribed to JibJab , maybe this is a fun time to do so?

Digg 100

Digg Buzz Blogger Linkedin 100

Writing on the Web

NOVEMBER 22, 2010

Blog this on Blogger. Tags: About Blogs Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Online Marketing Writing Great Blog Content blog formatting blog marketing blog traffic business blogging content marketing with blogs how to start blogging. Subscribe to the comments for this post? Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 10, 2011

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. When your online marketing is working like it should, you have to cut back on things that take up too much time. Outsource, I say, get some guest bloggers to fill in.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 21, 2011

Here are the choices: Online Surveys & Market Research. Bloggers agonize over headlines and still rarely get them right. Blog this on Blogger. How to Get Read Online: Broken feet, desserts, money and words. What do you find is the most important thing about a blog post? What makes you read? Share this on del.icio.us.

Digg 100

Digg Blogger Opinions Buzz 100

Webbiquity

SEPTEMBER 21, 2010

Online content aggregation is as old as the Internet itself, beginning with AOL. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Examples range from Google News and Yahoo! Apple could create an aggregation site to pull in blog posts and reviews about the product.

Aggregators 100

Aggregators Blogger Media Curation 100

Writing on the Web

FEBRUARY 21, 2011

If you are using any other platform such as WordPress.com, Typepad or Blogger, then you will need to see if you can find instructions for this since I don’t know how to do it. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Blog this on Blogger.

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

MAY 17, 2011

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Blog this on Blogger. They know more about you than you realize.

Facebook 100

Facebook Google Digg Buzz 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Writing on the Web

JULY 30, 2010

Blog this on Blogger. Tags: Attracting Clients Content Marketing How to.Tips Online Marketing Pathway to Profits Promoting Your Ezine +/or Blog converting readers to clients landing pages sales pages video marketing web marketing Wordpress sales pages. What do you think about the video? Subscribe to the comments for this post?

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. 10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

NOVEMBER 23, 2010

Let me know if you have questions… Blog this on Blogger. Tags: About Blogs Brain Based Content Marketing Content Marketing On Writing Better Online Persuasion brain science content marketing with blogs persuasion Writing for the Web. I hope you enjoy it and learn something. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger. Does hiring a “ghost blogger” always make sense?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

SEPTEMBER 20, 2010

I’d rather ignore something than have my honest, but harsh opinion permanently accessible online. I know nothing about the blogger other than that he wrote a piece I found helpful and thought my readers would find value in. I think honest debate is healthy. But one recent comment presented a quandary. Share this on Bebo.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. Search Engine Results: 3 Tips for Savvy Bloggers. Subscribe to the comments for this post?

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Blog this on Blogger. Post on Google Buzz.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Blog this on Blogger. Click here for more information. Subscribe to the comments for this post? Share this on del.icio.us.

Digg 100

Digg Marketing Management Buzz Blogger 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Writing on the Web

APRIL 7, 2011

Blog this on Blogger. 10 Places to Publish Online Content. This is similar to what I write about in my ebook, Content Marketing with Blogs. If you haven’t downloaded that yet, be my guest, click here. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Tweet This!

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Blog this on Blogger. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Subscribe to the comments for this post?

Tips 100

Tips Digg Ethics Content 100