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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.”

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

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Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

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14 types of social media every marketer should know

Sprout Social

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat. Build relationships with other bloggers in your niche. Generate traffic back to your own blog.

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity

For contributing bloggers, SMI provides exposure, traffic (only content snippets are posted, not complete posts) and simplicity (no requirement to write exclusive content). Post on Google Buzz. The site also offers newsletter options making it easy to keep up with latest and most popular posts. Share this on del.icio.us. Tweet This!

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Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

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