Biznology

JUNE 25, 2013

The vertical’s catnip, if you will. While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends.

Social Media 80

Social Media Social Marketing Media Planning 80

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. That group is different for every vertical market.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

DECEMBER 2, 2011

If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. You can also make use of the vertical bar in page titles as an easy way of consistently indicating your location to search engines. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Conductor

DECEMBER 10, 2019

There are a lot of small bloggers who don’t have big budgets and don’t have domains with massive domain authority, so they can’t depend on those legacy strengths to rank. They’re like little case studies that you can use to educate yourself. If you’re a marketer, we want to know your story.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

PR 75

PR Trust Marketing Stats B2B Marketing 75

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business.

Social Media 157

Social Media Media Paid Content Work Management 157

ConvertKit

APRIL 2, 2021

I appreciated the focus on a single vertical and on just getting emails out. If you’re a good blogger, it doesn’t instantly mean you can write good sales copy. Khe moved his email list to ConvertKit within the year. ConvertKit supported my goal of frequency, speed, and consistency,” he adds.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

CoSchedule

FEBRUARY 27, 2023

With in-depth guides and case studies, Matthew compiles a ton of research into every post he writes. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Envy

NOVEMBER 4, 2019

You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Every business needs PR, regardless of their industry, size, or vertical. Blogger outreach. Where PR and Inbound Overlap. Press Releases.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. Wayfair, for example, hosts the Homemaker Blogger Community.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Online Marketing Institute

JUNE 22, 2009

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

MAY 5, 2022

To ensure a good level of industry expertise, it’s a good idea to ask to see case studies, testimonials, and reviews from other SaaS companies the agency has worked with. Learn More: Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From. ?? Learn More: Vertical SaaS: The Future of SaaS Is in Niche Industries.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Biznology

DECEMBER 2, 2014

Influencer Marketing — according to Wikipedia , “ Influencer marketing , (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Single Grain

NOVEMBER 18, 2019

Another cost-effective content marketing tip is to invite guest bloggers to share their knowledge, build their reputation and gain backlinks, which is a win-win for both parties. Seek an agency that specializes in content creation (not just distribution), publishes in your vertical and has its own in-house writers (versus contracting out).

Paid Content 106

Paid Content SME Product Tips 106

Sprout Social

OCTOBER 17, 2016

DIY A Georgia Tech University study researched the most commonly used words on Pinterest. The phrase "DIY" was found to be the most popular, which is why many craft bloggers have been successful on the platform. Invite bloggers or other businesses in your industry to contribute to a collaborative board to get more exposure and network.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

seo.co

DECEMBER 8, 2020

Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. But you have to think vertically, horizontally and every other way but straight forward. Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

ClearVoice

SEPTEMBER 20, 2023

They source these from various travel bloggers, photographers, and influencers. For instance, you could use tiles that stack vertically or a grid that enables readers to tap or click on the content they want to explore in more depth. Here are some examples: Social media curation: Imagine a social media manager for a travel agency.

Curation 52

Curation Relevance Aggregators Lead Ranking 52