Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. TABLE OF CONTENTS: Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Valasys

MARCH 5, 2020

While abiding by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness) will be as important for the bloggers as ever in 2020, to evolve your content strategy in 2020 you should also consider executing a content strategy with a perfect blend of long & short-form content.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JUNE 27, 2011

But what were the decisions that RPS made that set themselves up as successful business bloggers ? 2) Used its blog to educate many potential customers at once. By educating many potential customers at once through the blog, RPS could now funnel people through the sales cycle. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

DECEMBER 30, 2010

Here at Hubspot , we are all about trying new things! Jason is founder of Social Fresh , a social media education company, that runs a series of social media conferences around the U.S. Getting Guest Bloggers. Most importantly and an often overlooked step in gaining guest bloggers for your site is asking for writers!

Blogger 28

Blogger Hubspot Inbound Marketing Paid Search Agency 28

ClearVoice

MAY 23, 2024

They also make sure each piece informs the audience while also building a strong emotional connection with them. They’re extremely skilled at adapting their style to fit various formats and ensuring each piece aligns with your brand’s voice and tone. “80%

Copywriting 52

Copywriting Thought Leadership Content Storytelling 52

The Effective Marketer

JULY 21, 2009

Educate the CEO, the sales manager, your staff and everyone else that you think can help you shape your company’s strategy towards social media. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Great post and thanks again.

Social Media 100

Social Media Planning Work Management Social Marketing 100

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. HubSpot Blog. It features tons of case studies and analysis, as well as insights from industry leaders.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. HubSpot Blog. It features tons of case studies and analysis, as well as insights from industry leaders.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Single Grain

MARCH 9, 2021

Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services. Educational content. Case studies. These are the best types of videos that you can create for your B2B business: Educational videos (top of the funnel videos).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Optinmonster

NOVEMBER 10, 2022

Reports are especially good lead magnets for educating customers about more complex products and services that require a longer sales cycle. Case Studies. A case study details how one of your clients or customers solved their problem with your product or service. Free Guide or Report. Floating bars.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

Hubspot

SEPTEMBER 19, 2016

86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Education SaaS company 2U uses expert social proof to lend gravitas to its homepage. Prominent client logos in testimonials are highly memorable. 14) BuzzSumo.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

APRIL 29, 2014

That’s why you often hear things such as, “echo chamber” and “yes men” when bloggers are discussed. He takes one side of an issue and another blogger takes the other. It’s no surprise the bad case studies are shared over and over and over again. There are some bloggers who do this very well. Give stuff away!

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Albacross

AUGUST 28, 2018

According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Industry” + “guest blogger”. Industry” + “become a guest blogger”. Looking for CMOs in the education industry? This case study from Hubspot , for example, pitted AdWords against LinkedIn ads. Case studies.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

SpotMe Blog

MAY 4, 2021

4) Educate With Workshops and Demonstrations. From practical examples and real-world case studies, learn how AI is delivering more productive and efficient care. Association for the Advancement of Computing in Education (AACE). Add collaborative tools for interaction or brainstorming. SXSW EDU Online. March 9-11.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Albacross

AUGUST 28, 2018

According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Industry” + “guest blogger”. Industry” + “become a guest blogger”. Looking for CMOs in the education industry? This case study from Hubspot , for example, pitted AdWords against LinkedIn ads. Case studies.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Single Grain

OCTOBER 12, 2023

You can connect a custom domain to a platform like HubSpot to build a landing page in an afternoon. UGC videos are fun and exciting to watch, and each one is a case study of how you can use a GoPro video camera. This is why 54% of bloggers write these types of engaging blogs. Absolutely. Plus, webinars are affordable.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Martech Advisor

JANUARY 28, 2020

The latest research by Content Marketing Institute (CMI) reported that B2B marketers primarily used content marketing to drive brand awareness, educate audiences, and build credibility. Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

APRIL 30, 2018

If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Add Location Pages to your Website.

SEO 101

SEO De-duplication Work Management Aggregators 101

Hubspot

NOVEMBER 2, 2015

They have invested their lives, their education, their careers, and their time into acquiring professional skills. 6) Create case studies. Case studies are a linchpin of great content. Case studies aren’t just advertisements. Yet case studies have a broader effect. 2) Go deep.

Tips 28

Tips Case Study Case Studies B2B 28

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

Optinmonster

NOVEMBER 15, 2022

” Or, instead, you could ask readers to join your email list and get a free, downloadable PDF case study detailing a real-life example of one business that used these ten strategies to improve its customer service. Educational Lead Magnet Ideas. HubSpot has a useful blog topic generator on its site. Spreadsheet.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Optinmonster

APRIL 26, 2024

Read the full case study here. You can package your research findings into a content upgrade to educate your readers. Here’s an example from HubSpot that offers ‘The State of Marketing’ report as a content upgrade: 10. Case Study Finding out other people’s success stories is always appealing.

Examples 116

Examples Marketing Automation Services Content Screencast 116

Hubspot

OCTOBER 13, 2011

If you're struggling to come up with content ideas or are suffering from blogger's block, take a break -- yes, even a nap! Read case studies and learn lessons from how other businesses are responding to and leveraging the latest trends in marketing. Connect with HubSpot : But they certainly do build a solid foundation.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Blogger 28

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. Wayfair, for example, hosts the Homemaker Blogger Community.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

B2B Marketing Zone Posts

AUGUST 3, 2010

Ben & Jerry’s Drops Email Marketing In Favor of Social Media - Hubspot , July 14, 2010 Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. To Auto Tweet or Not to Auto Tweet?

Ning 40

Ning Paid Content Facebook Sales Management 40

nDash

JUNE 2, 2021

Determine your company’s target audience by identifying their age, gender, educational background, marital status, location, and purchasing habits. When they identify and address these problems, your content coaches and educates them through it. Educate them about their problem and help them understand potential solutions.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Single Grain

AUGUST 7, 2019

Case Study). Work-Related Questions: What level of education has the buyer achieved? No formal education. Then, when you’re communicating with a prospect that you’ve sorted into a specific persona, you can reference individual blog posts that reinforce your sales pitch in an educational (yet persuasive) way.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. I know we do at HubSpot.) Take a look at your audience’s gender, age, income, location, education, and related categories. Case studies. Earned Content Distribution.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

ClearVoice

JUNE 20, 2022

Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers. Case studies. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study. Google shares a case study about its client Swarovski.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

nDash

DECEMBER 9, 2021

Case Studies. Case studies are an excellent opportunity to link customer and user experiences on a dedicated page of your website. Here’s an opportunity where you can answer your target audience’s most challenging questions, deliver educational materials, and show how your brand can solve their pain points.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. Become A Blogger. Smart Blogger.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Sean Gardner – @2morrowknight. Founder of 12for12k.org.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

MAY 10, 2012

At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. 2) HubSpot. HubSpot is an all-in-one marketing tool.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94