Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 12, 2010

It's mostly based on buzz and mass popularity. What separates 'social' now from what has come before is that it got buzz, got cool, got popular. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. And that phenomenon doesn't help either.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true. E-mail is a one-to-one medium, nothing more, nothing less. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. (For You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. We’re Making Progress Together As I see it, the recipe for improving the world through collaboration has three steps: 1.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 161

PR Social Media Paid Content Media 161

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. " Here is his original concept. It will probably take somewhere between 12 to 18-months for RSS to reach critical mass for the following reasons: 1.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Convince & Convert

FEBRUARY 11, 2010

(iphone photo by merfam ) More from Convince and Convert Social Media is the Servant of Strategy Not the Master The Wisdom of Social Media X-Rays Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) WordPress (..)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Great question. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). But I need your help with the biggest change – the header. And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?),

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

AUGUST 24, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 17, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. .&# And Now For Something Completely Different But here’s where it gets interesting. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MARCH 10, 2010

More from Convince and Convert Why Twitter Is the Anchor of the Social Media Team The Incredible Efficiency of Social Media The Social Media Reality Show Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 26, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 25, 2010

RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 27, 2010

More from Convince and Convert The Wisdom of Social Media X-Rays The Consequences of Social Media Silence Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) The Hilarity of Working From Home (The (..)

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 13, 2010

I love your quotes and they are spot on!

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. You don’t need to know the what, just the who and when. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

JULY 6, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 18 Social Media Quotes Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 19, 2010

But when you combine all of the platforms to truly leverage the power of the technology and the network, we'll as you note above, then you've got something that works on so many levels (CRM, SEO, Viral) that truly amazing things can happen. Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first. Most of your blog readers have no idea who you are. 5 ways to fix it. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 24, 2010

Here are 3 way infomercials can inspire your social media from @jaybaer – [link] [link] Lori Keith 3 ways ShamWow can help your social media marketing [link] [link] Lori Keith 3 ways ShamWow can help your social media marketing [link] [link] Brett Petersel 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer @kathyoreilly) [link] (..)

Social Media 122

Social Media Paid Content Media Webinar Metrics 122