Webbiquity

NOVEMBER 29, 2010

Have respect for bloggers. I’ve actually been told by a member of the cabal that a term didn’t deserve to be defined on Wikipedia simply because a few meaningless bloggers had used it. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Get with the 00s.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

SEPTEMBER 9, 2010

You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JUNE 9, 2011

For example, I don’t explain how clients decide to buy what you have to offer. Blog this on Blogger. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. You can’t go wrong with either of these four resources. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

NOVEMBER 29, 2010

Blog this on Blogger. Brain Scans Reveal 3 Elements of “Buying Brain&#. If you like this post and agree, please let me know by leaving a comment, or re-tweeting it. If you don’t agree, let me know why. You can still re-tweet it. That’s it. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Blog this on Blogger. Go enjoy the 20 minute video from Simon Sinek , you’ll be really glad you did because it will make a big impact. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Blog this on Blogger. Share this on Facebook.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Blog this on Blogger. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Will be recorded!). Post on Google Buzz.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

APRIL 28, 2011

Or, we hire a writer to do that for us, and buy ready-to-publish content that’s full of research and facts. Blog this on Blogger. I think we’re all very good at our professions, we know a lot, and some of us are good about writing what we know. We’re good at educating our readers. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 1, 2010

For many content creators, writers, bloggers, that is risky. They are in fact what makes people comment, sign up, register, download, or buy. Blog this on Blogger. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Blog this on Blogger. Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. The desire for control. The desire to love and be loved.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Blog this on Blogger. Brain Scans Reveal 3 Elements of “Buying Brain&#. Wake up, folks. “ Seniors ,&# doesn’t mean senile. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Blog this on Blogger. Brain Scans Reveal 3 Elements of “Buying Brain&#. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 4, 2010

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. Blog this on Blogger. If you’re not sharing your higher purpose, and the real reason you care about your clients, your readers aren’t going to sit up pay attention or care about what you’re selling.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Blog this on Blogger. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. When successful web writers create online content , they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Blog this on Blogger. testimonials. analyst support. proof points&#. I don’t think enough of you do a good job of trust building.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 28, 2010

Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Think about it: we let other people influence our buying decisions even when we have nothing in common with them. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JANUARY 5, 2011

Further interaction with you is necessary before someone will “buy&# into your services. Blog this on Blogger. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. But without the ability to get to know you, the reader isn’t inclined to take the next step.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Get Clients : Is it easy for people to become a client and buy something from you? Blog this on Blogger. Do you show some personality and faces of the people who work with you? Can people easily get to know you, like you and trust you? Is it easy to download free offers? Is your sales copy effective? Share this on del.icio.us.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. The reality is that what we decide to read, the website we pick, what we decide to do while there, and whether we buy or not are decisions and actions that we make largely with our unconscious brains, completely out of our awareness.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 15, 2010

So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff? Blog this on Blogger. Customers rule.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Blog this on Blogger.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Blog this on Blogger. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. You can’t go wrong with either of these four resources. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Blog this on Blogger. Have you tried to create a landing page using Wordpress? And I know others have too. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JULY 8, 2011

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Blog this on Blogger. This is called hypnotic suggestion.

Tips 100

Tips Digg Opinions Buzz 100

Writing on the Web

JUNE 21, 2010

You want them to take action – one action only: click and buy, or click and register. Suzanne includes several easy to use tutorials and bonuses when you buy her product , including complete instructions on how to install the product to your Wordpress blog and great graphics you can use on your page. Blog this on Blogger.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JULY 9, 2010

You’ll be able to buy those with the peace of mind that no one will actually start a site devoted to lying about your hygiene! Blog this on Blogger. Get URLs for your site before somebody else does so with the poor intentions. If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com. Be a watchdog.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Blog this on Blogger. Sometimes, you feel driven to do things, and you don’t really know why. Let me know what you think. Share this on del.icio.us.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Blog this on Blogger. If you think computer games are just for kids or young people with too much time, think again. Money spent on games has now surpassed movies and books. (He What do you think about all this?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

AUGUST 2, 2010

Copywriters know that emotions not only guide our decisions and actions, they determine whether or not we buy. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. When marketers write content, they appeal to the senses and the emotions. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Buy my stuff now!&# Budgets consequently must shift from buying one-way media to adding personnel or supplementing staff with outside experts who can successfully engage potential buyers in product conversations.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

OCTOBER 28, 2010

These four drives play heavily into why we buy, what we read, where we surf the Web. Blog this on Blogger. But acquiring goods can improve your status among your tribe, thereby ensuring your attractiveness to your mate and family; it improves your ability to bond, to learn, and to defend yourself and protect your family.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Blog this on Blogger. Before that, I was a journalist and a psychologist so I learned to write differently. Writing content for the Web is different. Every once in a while, I go back to the basics.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

OCTOBER 7, 2010

Here’s what I’m reading in an excellent book, The Buying Brain by A.K. Neuroscientists now have a way to monitor the things that grab consumers’ attention and those that influence buying decisions. Blog this on Blogger. How do we soothe and seduce it? Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 5, 2010

I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell.

Ning 100

Ning Digg Buzz Blogger 100