Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Seven Essential Digital Marketing Tips for Your Business in 2021. Guest post by Atreyee Chowdhury. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. It’s a win for you and for your clients. Just think of the implications for a minute.

PR 151

PR Google Press Public Relations 151

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. Guest post by Mathew Jade.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. The reputations that we develop and manage are vital to the success of our businesses and fragile. . At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing.

Work Management 48

Work Management Marketing Management Service Media 48

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. So, as a small business, how are you going to get your foot on the influencer ladder? Some even provided blog giveaways.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

NOVEMBER 27, 2018

.” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. And it’s still the place to go for breaking news. So, there’s hope.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Writing on the Web

JUNE 19, 2013

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JUNE 13, 2017

The Product or Service is Almost Never Enough. The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves. Don’t (or Do) Compare My PR Campaign to Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Passionate about #MNtech. Billy Cripe.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Think business journals, too.).

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Onalytica B2B

AUGUST 23, 2017

. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. This content isn’t directly promotional, but it’s meant to get people interested in the brand’s products and services. Starting a blog for your business is simple. Wondering how to promote your website for free?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sales Engine

APRIL 14, 2016

“Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Claim and optimize your Google My Business listing.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Hinge Marketing

AUGUST 21, 2015

By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Or if you are blogging and not seeing results, read on and learn how to make the most of your professional services blog. And plan ahead—got a busy season coming up? Be predictable.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Sword and the Script | B2B

APRIL 20, 2021

A contract position isn’t exactly enticing since I owned a business for five years, but that’s not it either. More than a proactive partner: an extension of your marketing and PR team. Check out our services.]. I was taken aback by the sometimes icy responses from bloggers and influencers initially. It’s bigger than that.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 71

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

Biznology

MARCH 15, 2016

They flit about the room like bumblebees collecting business cards in lieu of pollen. They leave these people, represented by their business cards, alone in their respective cabinet until they need a favor. That’s why it’s easier to be a PR specialist than it is a generalist. But at least I am relateable.

Blogger 80

Blogger Work Management Burn Rate PR 80

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “More than 500,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to help create and grow customer relationships.” In lieu of mid-life crisis, started performing stand up comedy.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

NOVEMBER 10, 2015

The Language of Business is Moving Faster Than You Are. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

seo.co

MAY 2, 2021

Link building plays a crucial role in the growth of businesses on the web as it fulfills Google’s requirements for good SEO. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. And SEO link building services are an integral part of this drive.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120