Biznology

FEBRUARY 13, 2018

If you know your new author or book is really going to blow up, you’d better sell a home or secure a line of credit. there was Abraham Harrison , my first digital PR agency. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Recommended Group: B2B Bloggers Boost Group. 6) Podcast booking service. 7) Digital PR.

Link Building 105

Link Building Work Management Marketing Management Service 105

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Biznology

JUNE 28, 2016

So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. Oddly, while people have written entire books using their Blackberry classic devices — the keyboard is that good! My first job after college was managing a room full of Sun SPARC Solaris pizza boxes.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me, Chris Brogan said it best, “customer service is the new PR.*”

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. First, it allows you to borrow the audience and the authority of the other blogger or podcast host. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Hubspot

JUNE 2, 2011

Blogger outreach. Blogger Outreach. PR companies need to get familiar with what a blog is about and pitch content or ideas that fall into that window. Build a relationship with bloggers first (don't pitch first) and you'll start to understand what you can do for them and what they will respond to.

Blogger 28

Blogger Social Media Outreach Media 28

NuSpark Consulting

AUGUST 22, 2013

I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. What is a search engine optimization tactician. We talk to IT; we talk to writers; we talk to you. Search Marketing'

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Hinge Marketing

AUGUST 21, 2015

Develop an outreach strategy. Think of it as a link building campaign combined with a PR campaign. To get started on your blogger outreach campaign , come up with a targeted list of blogs with content that overlaps yours and pitch them ideas.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. Lisa Buyer.

PR 100

PR Paid Content Public Relations Press 100

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? printed phone books and newspaper classifieds) media for the majority of commercial searches. How can bloggers do it more effectively? Watch the video to get expert insights from Maddy Osman , Lisa Sicard , and Casie Gillette.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations.

PR 20

PR Web 2.0 Blogger Public Relations 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's bad for bloggers. So what do bloggers want?

Blogger 20

Blogger Digg PR Tagging 20

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Though this idea of converging media was not new at the time, Gini Dietrich’s 2014 book Spin Sucks , coined the term PESO to include shared media (and, you know, because “PESO” is catchy). PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Online Marketing Institute

NOVEMBER 7, 2010

Bruner is co-author and principal analyst on this report Our own contributor Jeremy Wright is the author of this book "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" with a foreword by GMs Bob Lutz.and the rest by Debbie Weil.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. A travel-booking app. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. While relevance determines whom to contact when doing influencer outreach, strategy is about what you ask them to do.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? What was your traffic pre- and post-outreach? How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) The reality is, there’s never been a level playing field. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Standard

MAY 8, 2018

Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.” Now they own just nine percent.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?

Social Media 123

Social Media Work Management Marketing Management Media 123

Hinge Marketing

DECEMBER 13, 2013

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. But you are also building relationships with bloggers, many of which are influencers in the blogosphere and specific industries. Begin outreach.

Blogger 48

Blogger Outreach Campaigns CPA 48

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

FEBRUARY 6, 2014

Our Kickstarter how-to blog posts and books were ravenously consumed. January 10, 2014: We pulled an all-nighter from January 9-10 to polish up our campaign and do a first touch of outreach to a long list of influencers, friends, family, and more. Blogger and Publication Outreach. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133