Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The foundation of your success begins with defining your product and the problem you’re solving for people. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Inspiration Tom: What inspired you to work on this particular set of problems? billion in 2016 to $16.4 billion in 2022. Yes, I’m an affiliate.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. You may have noticed that we’re talking about more than a marketing tactic. Why is content marketing king?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

NOVEMBER 16, 2021

Hi, Braden, thanks for joining, and how are you doing? Braden, you and I met almost a couple of months ago now, at Twin Cities Startup Week , six or seven weeks ago. Braden, you and I met almost a couple of months ago now, at Twin Cities Startup Week , six or seven weeks ago. Some tools are easy to use but very limited in scope.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Marketing Insider Group

JUNE 8, 2020

It has been very exciting working with pioneers in early-stage efforts where we are defining new things literally in real-time. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. What is the main business reason to do marketing at al l?

Thought Leadership 244

Thought Leadership Content Marketing Work Management Marketing Management 244

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. How can you avoid becoming one of those? You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different. What channels will fit your products or service?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different. What channels will fit your products or service?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. You begin to question your marketing abilities. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Hubspot

MARCH 31, 2020

If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. Blog owners can see great success on social media. And … does every blog need social media? If your blog is your brand.

Social Media 89

Social Media Advertising Channels Media Work Management 89

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. Or you want $Y in revenue by the end of the year. But how are you getting to those targets? While moving toward a target is helpful, having smaller goals is good to ensure you’re on the right path. It’s easy to set targets.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

The Marketing Blender

DECEMBER 13, 2022

While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. Let’s take a look at the essentials of social media marketing for businesses and what you need to know to get started.

Social Media 97

Social Media Social Marketing Planning Media 97

Sharpspring

AUGUST 3, 2021

Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. You should be able to handle both in-house.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services?

Cross-Selling 159

Cross-Selling RSS Budget Programs Ad Frequency 159

Convince & Convert

JUNE 5, 2012

But was it what the audience needed? …or is it just another post within a series of posts, about as organized as a Twitter stream? This post is about how some blogs are nice, but they lack foresight, direction and intent. So what are they doing? They’re blogging nice, but not blogging smart.

Top of Funnel 142

Top of Funnel Blogger Marketing Funnels Intent 142

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Pam Didner

SEPTEMBER 23, 2021

So, what’s the secret? But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 2 – Know your customer!

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SocialPilot

DECEMBER 6, 2023

Nowadays, it’s the answer to any question you could think of. “I If you’re a Salesperson based in Boston, you want to be “THE Salesperson in Boston”. If you’re a Truck Driver in Ireland, you want to be THE Truck Driver in Ireland. Identify Your Unique Selling Points What makes you the salesperson to remember?

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. We know this, you know this – most people who have been involved in MarkOps for more than 5 minutes know it too. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Sharpspring

OCTOBER 11, 2021

More and more, it’s important to be aware of where your business is being discussed, and in what context. Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. Never fear!

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Where should you start? What are the checkboxes for executing a social media marketing strategy?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? You need to know it all. Competitive monitoring helps you stay on top of this data at all times. What is competitive monitoring?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? How is Artificial Intelligence Used In Marketing – The Use Cases Imagine you’re browsing your favorite online store for a new pair of sneakers. But how exactly are marketers using AI?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Thankfully, you don’t necessarily need to create content in order to provide content.

Curation 98

Curation Twitter Content Eye-Tracking 98