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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Website Personalization.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? At this point, most of us are tracking our prospects’ website visits, content downloads, and campaign engagement.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Top 3 benefits of a personalized B2B website #1: Increase your conversions If a company approaches a prospect with targeted content the chance of converting the user to a buyer is significantly higher. Website personalization can inspire customer trust and help make buying decisions uncomplicated.

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9 account based marketing (ABM) tactics to help maximize your ROI

Rev

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter.

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Marketing AI Profile: Christopher S. Penn

MarketMuse

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

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Marketing AI Profile: Paul Roetzer

MarketMuse

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

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Marketing AI Profile: Ellie Mirman

MarketMuse

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.