WebMarketCentral

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Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

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Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Self-described as simply a real-time short messaging service and often referred to a microblogging platform , to those new to it, Twitter resembles nothing so much as a giant cocktail party where everyone talks at once and hopes others listen.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter.

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Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). The first was this post from Soshable, Following on Twitter: Quality vs Quantity.

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4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. This post is an excellent starting point for those new to Twitter.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check."

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