SalesIntel

OCTOBER 27, 2022

Lead generation has been around for a long time, but methods have progressed beyond seeing who replies to marketing emails and directing them to the sales team. Marketers must focus on discovering and creating connections with their prospects, leads, and customers than depending on mass marketing and email blasts to attract customers.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Hinge Marketing

FEBRUARY 24, 2015

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. 1) Content Marketing and Offer Strategy Content and offers are the keys to effectively nurturing leads.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Email Campaigns CMS Development 48

SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. However, this slick ad strategy can do far more than simply bring previous visitors back to your website. How many times have you sent a follow-up email or made a follow-up call to a lead? You always follow up, right?

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

Hinge Marketing

DECEMBER 4, 2014

You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. But it’s important to measure the success of your strategy to make sure your architecture firm is connecting with prospects and driving new business opportunities.

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

Hinge Marketing

MARCH 16, 2015

The world of marketing is changing, and it’s happening faster than ever before. From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. As a result, marketing efforts, which were once a cost center for firms, have become a pivotal driver of organic growth.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Content Marketing Institute

APRIL 10, 2018

Smith Consulting, which advises financial services firms. We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. Are those stereotypes or personas?

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Ambal's Amusings

DECEMBER 17, 2009

It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Planning ABM 64

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Optinmonster

MARCH 9, 2024

If you don’t, all your hard work doing search engine optimization could backfire. If you’re an SEO professional, digital marketer, or part of an agency, continue reading to safeguard your or your client’s search rankings and reputation. Do you know the difference between white hat vs black hat SEO?

SEO 86

SEO Ethics Lead Scoring Lead Ranking 86

Vidyard

NOVEMBER 3, 2016

Marketers use it to attract buyers and salespeople use it to sell because audiences love it. But…is a basic video on your website really all you can do? After all, we spend most of our lives at work, so the best candidates want to make sure they’re choosing the best employer. Brand your video for instant recognition.

Video Marketing 50

Video Marketing Youtube Work Management Lock-In 50

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? Perhaps you should broaden your target audiences. For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

FEBRUARY 3, 2020

There’s no getting around it: any professional services firm that wants to grow has to find new clients and new opportunities. And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. There’s no reason your firm can’t follow their example.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets. Being an SMB has its challenges.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Tell us a little bit about how you got into B2B marketing and what you like most about it. No B2B marketers. At that point, I was hooked.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Hinge Marketing

JANUARY 7, 2019

This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm.

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. It’s no wonder that many firms struggle to implement expensive systems, only to be disappointed by the results. Let’s start with what professional services marketing automation (MA) means. Social media marketing.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Hinge Marketing

APRIL 6, 2017

A professional services firm’s website is one of its most valuable and visible marketing assets. It is arguably the most important expression of a firm’s brand. But how do you create such a site? The first you will have to find in your firm. In this post, I’m going to focus on the last of these requirements.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Hinge Marketing

JULY 18, 2019

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? Perhaps you should broaden your target audiences. For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Huptech Web

JULY 7, 2022

The idea of not setting it when your competitors are going global. Yes, you have to scratch your head, strategizing day in and out to keep up with your competitors’ pace, but every effort is worth the wait. But nothing is possible until you genuinely decide to put your feet out of the comfort boat.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! 01:11 – About Raza Imam and his background in B2B digital marketing. Podcast Timestamps/Outline.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hinge Marketing

JUNE 14, 2016

Websites are the hub of visibility for professional services firms. And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation. A drop in traffic, however, could be a sign that your website may be suffering from a number of common problems.

CMS Development 48

CMS Development Marketing Automation Services Design Marketing Websites 48

ClearVoice

SEPTEMBER 25, 2023

In this comprehensive guide, we’ll dive into how we approach AI-driven content, the benefits and risks, and how to leverage the available technologies effectively. We’ll also explore how to best use AI to enhance specific content types and finish with a step-by-step guide for employing AI in your content strategy.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 SaaS applications comprise around 70% of total company software use. Top 5 SaaS Marketing Companies .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Test your hypothesis, says @ChrisGoward. CMWorld Click To Tweet.

Top of Funnel 89

Top of Funnel Content Marketing Planning Click Rate 89

chiefmartech

OCTOBER 23, 2015

I’m humbled by and grateful for your brilliant contributions. I can’t begin to express how wonderful it is to share a sense of community with you. And, of course, thank you to our sponsors who made these two days possible — may all your revenue charts go up and to the right.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

SnapApp

OCTOBER 14, 2016

Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. So how does this add up? How can we be creating exponentially more content every year, yet improving the quality? How can we be creating exponentially more content every year, yet improving the quality?

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Metadata

APRIL 22, 2021

Maybe James, you can get started and introduce yourself, tell a little bit about your career and your history and what you do today. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52