Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. It used to be said that any publicity is good publicity. Let me explain ….

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Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Social Media speeds Onboarding I am officially up and running now in my.

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Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard?

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Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

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Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Great question Scott and you inspired me to write this post.

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Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. 4 Launch them using all available Social Media. What to look for in a Social Media Marketer?

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Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

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Buzz Marketing for Technology

JUNE 1, 2009

So if you agree with this premise I would say that those work samples should be the “social presence” of your candidate. Do they have a blog? Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Tags: social media. What are they contributing on Twitter, Facebook, and LinkedIn.

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Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

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Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

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Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Product companies will have a strong social approach to product development using Social Media.

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Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

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Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. It’s a little like social networking in the sense that – success breeds success! Tags: social media Buying Cycle.

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Social Media Word of Mouth Buying Cycle Media 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

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Social Media Campaigns Digg Media 100

Buzz Marketing for Technology

MARCH 9, 2009

This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! But wait – I also practice Social Media on the job for a few hours a day.

Social Media 100

Social Media Media Planning Tagging 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Michele Martin and Tony Karer have been blogging at the Work Literacy blog for several months now. The topics they look at are what I might call social media literacy skills. Greg Sterling at the excellent blog SearchEngineLand. Mostly they are aware, but haven't experienced it.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

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Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said. let us know what you think.

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Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 14, 2008

The Bamboo Project Blog. « Blogging for Learning--Using Quotes | Main. Blogging for Learning: Blog Challenges. This week we're exploring various strategies for using a blog to support personal and formal learning as part of the Work Literacy course's focus on blogging. 

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Wiki Web 2.0 Blogger Tagging 100

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

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Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 25, 2008

The Bamboo Project Blog. « Should You Only Blog if You Have Something "Original" to Say? » For Blogging Beginners: Evolution of a Blog Post. As someone whos been blogging for awhile now, one of the things Ive realized is that skills and thinking that are second nature to me are not so visible to new bloggers.

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Screencast Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

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Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

The Bamboo Project Blog. Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. You can: Take a picture (or several) and upload them to Flickr or to your blog.

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Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

JUNE 23, 2008

The Bamboo Project Blog. Many of us are struggling with ways to encourage the use of social media in the workplace. How can we structure social media participation so that it isnt dependent on external rewards? How do we help people see that effective use of social media can be rewarding in its own right?

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

Technogenii’s Blog. Kristina Schneider’s Blog. · Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. I love social media and online collaborative tools. Search Blog. social media. social media. Permalink.

Organization 100

Organization Web 2.0 Tagging Work Management 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. Blogs of Interest. TradeVibes blog. This being a blog, and were going to keep things tight. SEO your social profile. Build a good-sized social network base.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

The Bamboo Project Blog. On a related note, this morning I was skimming my feed reader and found this post from Stephen Downes on finding time to blog. That doesnt mean you become a blog writer and nothing else. What professional activity could you do through social media INSTEAD OF through some other means?

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Social Media for the Boardroom At a recent BlogWell event I got a chance to.

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Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

JUNE 27, 2008

Chucks Blog. I ran into this when I was launching our internal social media proficiency effort. blogs, wikis, IM, etc.) Subscribe to this blogs feed. Our People: Marks Blog. Zerowait High Availability Blog. « A Pretty Good Discussion -- ON Magazine | Main. but not outside of IT. April 2008.

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Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. As you may know already, blogging is a quantity game. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. This can’t be solved with typical social media software. Well 2 things ….

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Transparency Vendors Social Media Trust Marketing 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things.

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B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

NOVEMBER 2, 2011

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Check out me and Dr Manuel Aparicio from Saffron Technology discuss the possibilities of harnessing the power of Social Data on yBCtv!

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Facebook Twitter Ideal Customer Profiles Social Media 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. But also you can think of this as where you can use your content in other social spaces.

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Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. I draw a hard line between Influencers and Advocates.

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WOM Digg B2B Marketing Wikipedia 100