Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? And how can you apply them to your own business to maximize your ROI? Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

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ROI Content Marketing Digital Asset Management Business 317

Visitor Queue

MARCH 15, 2024

Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list.

Email Marketing 84

Email Marketing B2B Marketing B2B Marketing Qualified Leads 84

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Social distancing is now the norm. Image credit: Carl Heyerdahl on Unsplash. Inadequate resources.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Marketing Insider Group

OCTOBER 27, 2020

If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. You must consider all these influencers when creating content that leads to sales. Businesses have a wealth of options for promoting their solutions to boost sales.

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Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

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ROI Webinar Metrics Privacy Content 232

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. Lack of Trust in the CMO.

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CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? It can be hard to know if your content is generating leads or boosting brand awareness. This guide will equip you with the tools to: Calculate your content syndication ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? Standing at the content marketing crossroads? You’re not alone. But, if you’re aiming to truly scale up, there’s more to the story.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams. The results one year later?

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. What does a good content marketing strategy look like? Why is content marketing king?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy.

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Paid Content ROI Content Marketing Marketing Analytics Tools 111

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Valasys

JANUARY 9, 2023

Increase ROI. Utilizing MarTech also allows you to track ROI from different channels to make more informed decisions about where to invest resources for maximum returns. Utilizing MarTech also allows you to track ROI from different channels to make more informed decisions about where to invest resources for maximum returns.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Let’s get started!

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Social Media Email Marketing Social Marketing Marketing Budget 111

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Anyword

APRIL 22, 2024

Integrations: The Gateway to Enhanced Marketing Efficiency Anyword’s ability to integrate with leading marketing platforms is one of its core strengths. These integrations facilitates a unified approach to marketing management, allowing data from various sources to be collected, analyzed, and acted upon in real time.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Someone like Bochicchio, who sits on the event team but manages content marketing programming, is ideally suited to the role.

Lead Scoring 128

Lead Scoring Lead Ranking Top of Funnel Budget Programs 128

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. Tracking ROI of Influencer Campaigns Nowadays, everyone is doing influencer marketing, and it all boils down to how deep your pockets are.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. There are 96 mountain peaks in the US with an elevation of at least 14,000ft.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Convince & Convert

JULY 26, 2011

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 155

ROI Allocation Work Management Landing Pages 155

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? In the U.S.,

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

MARCH 20, 2024

However, the ROI can be enormous. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary. People are hardwired to take action — such as buying hardware and/or software — based on how they feel.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). I firmly believe it’s a must for content marketers to showcase content’s value-add to management and internal stakeholders whenever and wherever possible. Take a look at this blog post in a Google Doc.

ROI 91

ROI Effectiveness Planning Content Marketing 91

SmartBug Media

APRIL 12, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog post will explore the latest product updates and how they can benefit your business. SmartBug can offer clients a more unified approach to campaign management and analytics by facilitating easier integration of external pages.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 97

CRM Marketing AI Marketing Management Customer Satisfaction 97