Customer Experience Matrix

JULY 3, 2013

Standard integration with RapLeaf let users add demographic, interest, and purchase data from external sources by matching on email address. Each score predicts visits to a different Web page, typically representing a stage in the purchase process. There are two conventional scores, one for activities and one for demographics.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 16, 2017

The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. The system includes standard machine learning algorithms that predict product purchase, app uninstalls, and message fatigue in addition to channel preference and ad bidding.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

MARCH 16, 2012

But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January. Here’s a piece from 2009.) Some of that gobbling has already begun.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

FEBRUARY 26, 2012

These can include “negotiated” media such as television, newspaper and radio ads, which are purchased and trafficked by Balihoo on the buyers’ behalf, and "non-negotiated" media, such as printed mailers, email messages, and Web search ads, which local marketers can purchased directly. I could easily stop here.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

JULY 17, 2015

Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The point was the difference between basing content selection on individuals and on segments.

Work Management 120

Work Management Segmentation Analytics Automation 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2015

Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. The Terminus approach provides greater clarity and lets the company optimize its clients’ ad purchases without affecting its own profits.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. Blogs are also apparently part of “community”, although this isn't stated explicitly.) of the total. asl the dominant uses.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

APRIL 1, 2013

The average Infusionsoft client has been in business for five years, which means that nearly all were in business for at least several years before purchasing the system. Search engine marketing and blogs are much less important. The primary sources of new customers are still offline: referrals, partners, events, and direct mail.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. Since priority presumably translates to purchase intent, that seems to foreshadow a decline in new sales.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 6, 2009

Nor, more surprisingly, does Infusionsoft provide inbound marketing (search engine optimization, paid search tracking, Web analytics, detailed activity tracking, blogging, etc.) This lets business owners purchase exactly what they feel they need. features to help generate initial Web leads.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

MARCH 28, 2007

Readership of this blog picks up greatly when I write about specific software products. This doesn’t mean every software purchase must be preceded by a test installation. But it does mean your pre-purchase research has to be thorough enough that you understand how the software will meet your goals.

Software 120

Software Process Vendors Tagging 120

Customer Experience Matrix

FEBRUARY 21, 2014

Some of this, such as DUNS Number, is purchased from external sources and requires extra payment. I’ll assume the Eloqua integration is most interesting to readers of this blog. The DemandBase data are the company-level attributes that DemandBase has long assembled: company name, industry, revenue, employees, technologies used, etc.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 14, 2009

Armed with this insight, I was much less surprised when Kenneth Cho of social marketing agency Social Agency told me that his new social media campaign tool Spredfast had been purchased immediately after release by major companies including AOL, IBM, HP, Cisco and Porter Novelli. Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 10, 2010

The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation. The conventional wisdom is that marketers need to become more efficient, more attuned to individual buyers’ movement through the purchase cycle, and better coordinated with sales departments.

Process 120

Process Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

NOVEMBER 19, 2008

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) All are publicly available with almost no effort. See the MPM Toolkit post for details.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JULY 24, 2008

The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. But they do represent the sort of limitations that sometimes pop up only after someone has purchased a system and tried to deploy it. (This is only amusing because I’m researching Eloqua for unrelated reasons these days.

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

Customer Experience Matrix

MAY 12, 2009

It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. My point is to recognize that you’ll very likely want to purchase such services to get the most value from your demand generation investment.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JUNE 20, 2007

As readers of this blog are aware, I’ve reluctantly backed away from arguing that lifetime value should be the central metric for business management. related to that purchase. I still think it should, but haven’t found managers ready to agree. But even if LTV isn’t the primary metric, it can still provide a powerful analytical tool.

Fulfillment 120

Fulfillment Acquisitions Work Management Segmentation 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 27, 2010

Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. But I’m perfectly aware that only readers of this blog will recognize the distinction.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2012

I’ll focus on the core vendors, since those are the systems that most B2B marketers will purchase. For a more nuanced analysis, see my blog post Social Media Features in Marketing Automation Systems: Who Does What? Today I’ll look at the areas of greatest improvement. A later post will list key features that remain hard to find.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

A viable marketing solution within Salesforce.com would preempt many purchases of a separate marketing automation system in companies where Salesforce.com is already in place. One other point from today: in a related blog post , Brian Halligan gives some insight into HubSpot’s business strategy and the reasons for this round of funding.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2010

The details are worth their own blog post, but the key point, again, is that the contents are assigned to sales stages and the system tracks each buyer’s progress through those stages. The specific approach is to link keywords within Web content to the stages and then track which content each person views. This is surely untrue.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), Others are sure to follow. billion entries. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Real Competition Isn''t Other Vendors As the industry penetration figures indicate, the real competition in most marketing automation purchases is a different technology, not another marketing automation vendor. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 30, 2006

The rules of this blog have now changed so only registered members can comment. They go head to head with likes of Aprimo and Unica and are beating up on them. MRM is not something Eloqua does now, but I would expect them to in the future.” The anonymity of the comment bothered me a bit, but that’s my fault. My real concern is the substance.

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 3, 2007

I suspect that most people reading this blog are already familiar with marketing mix models. www.msa.com ; ACNielsen www.acnielsen.com [recently purchased The Modeling Group]; SAS www.sas.com [recently purchased Veridiem].) Vendors I looked at: Upper Quadrant www.upperquadrant.com ; M-Factor www.m-factor.com

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

MARCH 9, 2007

I’ve made this point many times in this blog but I’ll say it again: the only way to focus an organization on customer experience is to measure the financial impact of that experience. But in practice it’s still very hard to come by, and good CEOs and COOs recognize how desperately they need it. Top managers understand this intuitively.

Marketing Management 120

Marketing Management Allocation Forecasting Budget Programs 120

Customer Experience Matrix

MARCH 5, 2009

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. 12 11 simple 8 10 10 10 12 8.5 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JANUARY 24, 2018

You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well. This means all details associated with purchase transactions, promotion history, Web browsing logs, changes to personal data, etc. Non-CDPs may or may not. Retain original detail.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166