Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. “Respect, transparency, and integrity are the absolute, all the time.” Please Support Our Sponsors.

Social Media 140

Social Media Media Brand Identity Branding 140

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Dropbox only discovered that its original strategies were failing because it took a transparent, scientific approach to measurement. You could also focus on sales, viral marketing, conversions, public relations—anything that increases your KPIs is subject to growth hacking. The key lesson is: Always continue testing.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

Hinge Marketing

MARCH 1, 2023

Want it to completely rewrite an older blog post? Wadha reflected, “[Deep learning systems] are often referred to as a ‘black box,’ meaning that the processes and reasoning behind their outputs are not transparent or easily understood. A full Visible Expert strategy extends beyond your website and blog. No problem.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 3, 2010

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. Great analogy. Look it up. I screwed up.

Social Media 156

Social Media Media PR Webinar Metrics 156

6sense

DECEMBER 8, 2021

I analyzed a manic year of activity — blogs, press releases, events and speaking engagements. Be transparent with open doors and accountability. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Biznology

JUNE 13, 2018

Other considerations include starting a new dialogue with employees, customers and shareholders on pay transparency, and even proactively contributing parts of their compensation package to programs to improve society and create a more purpose-driven brand image for their company (more on this in my next blog).

Brand Identity 154

Brand Identity Branding Comparison Rules 154

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MAY 4, 2017

David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Here are three ethical pillars of public relations and advertising professionals -- that under no circumstances should be breached. The stats don’t lie.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Sword and the Script | B2B

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Just be honest and transparent about your interests. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Convince & Convert

SEPTEMBER 14, 2010

Thanks for the insightful blog post. link] Adam Metz I’ll be transparent here. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. iLinc is a vendor and partner of my company’s.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. includes slides and worksheet) [link to post] (THAT’S Transparency!, Are you ready to add some “Why&# to your “How&# ? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Walker Sands

JULY 15, 2020

In the first of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event , we’ll cover key takeaways from the discussions, including strategies for internal and external communications. Celebrate Successes and Find Time for Fun.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Walker Sands

MAY 5, 2021

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships. Transparency about who you have and who’s up for what is always helpful.”.

Broadcasting 52

Broadcasting PR Media Public Relations 52

B2B Marketing Traction

NOVEMBER 23, 2010

According to Chris Rollyson, author of The Social Network Roadmap blog , says that the days of synchronous selling are fewer and asynchronous marketing is more the norm. Transparency is On the Rise. They want transparency. Today’s buyers see right through subterfuge and pretense. What marketing trends are you thankful for?

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

markempa

JUNE 13, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Participate in MarketingSherpas IT Marketing Metrics Survey | Main | MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again!

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

Convince & Convert

APRIL 1, 2010

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

EveryoneSocial

FEBRUARY 3, 2021

Having a plan in place will also allow for speedier recovery to any public relations issues. Communicating effectively and transparently shows that your brand values engagement by taking a proactive approach to be included in conversations about your brand or industry.

Planning 60

Planning Enterprise Management Work Management Lead Scoring 60

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? I also learned the lesson and critical importance of being authentic and transparent. Thanks Jay for the awakening and thought provoking exercise.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MAY 11, 2010

I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Adobe Experience Cloud Blog

MARCH 4, 2014

To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. Privacy and Deliverability'

Privacy Policies 48

Privacy Policies Opt-out Privacy Opt-in 48

Bluetext

OCTOBER 22, 2018

In this and subsequent blog posts, we will discuss additional trends for 2019, including the public’s change of attitude towards social media platforms, and then assess what to expect next year in website design, digital marketing, branding, and public relations.

Privacy 21

Privacy Trends Transparency Advertising Mediums 21

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Wondering Out Loud

AUGUST 26, 2009

Social media requires openness and transparency, but how much is too much? Tags: Marketing Public Relations Social Media Albert Maruggi B2B Blogging Facebook LinkedIn Politics Professional Networking Provident Partners The Marketing Edge Podcast Twitter. But there is a number that fall into both categories.

Personalization 40

Personalization Public Relations Advertising Agencies Opinions 40

SmartBug Media

OCTOBER 10, 2019

Public relations. Asking about strengths and weaknesses will both reveal transparency and provide you with an understanding of how this business can help you. Good answers include reading marketing blogs, participating in regular training sessions, and attending conferences and webinars. Social media. Lead management.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

ClearVoice

DECEMBER 21, 2018

Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. If you can’t find the right contact person that way, visit the publication’s “About Us” or “Our Team” page. You do something similar: Identify specific publications you wish to write for.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Vidyard

OCTOBER 13, 2016

Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. They want transparency over secretive handling of the business. But sharing a web page or blog post or press release isn’t nearly as exciting as sharing video content.

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Biznology

FEBRUARY 4, 2013

In my experience, the biggest barrier to training media relations professionals in SEO is a disdain for marketing “chest thumping.” ” So Job One is convincing them that the pages you want them to link to from within their press releases are authentic, transparent, accurate, and clear. Community Managers.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” ” As a transparent company, HubSpot welcomes the views of all of its employees. If PR did not drive sales, modern public relations would not be a part of a company’s communications and marketing efforts.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Biznology

MARCH 6, 2012

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. When I wrote for the AdAge Digital Next blog , they used to publish my articles first and then do any detailed editing after it was already live. Why does it happen?

Social Media 80

Social Media Media Lock-In Work Management 80

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111