Adobe Experience Cloud Blog

JUNE 27, 2014

billion from marketing rights. Here at Marketo, we’re keeping a close eye on some of the brands duking it out for World Cup marketing supremacy. Here are four additional marketing tactics employed by both brands: Player Sponsorship. Nike: Ten of the 32 World Cup teams wear Nike gear, including the USA and host country Brazil.

Advertising Agencies 48

Advertising Agencies Marketo Buzz Television marketing 48

Hubspot

JULY 6, 2017

For decades, writers have played a chief role in marketing. After all, the rise of digital has led to big changes in marketing since the days when Ogilvy & company were chain smoking and tossing back martinis between writing 2,000-word print ads. It's no exaggeration to say that video is taking over modern marketing.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Hinge Marketing

DECEMBER 1, 2014

Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough. Defining Marketing Techniques. Before we consider the best marketing techniques, it’s important to nail down what exactly we mean by that.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Martech

JANUARY 8, 2024

Not in five or ten years, but right now. Q: Because many, many marketers are still figuring out generative AI, what is an essential thing marketers need to understand about it? So when you interact with it, it is essentially taking your prompt and rewriting it to its own scripting language and then executing commands.

Marketing AI 83

Marketing AI API Terms and Conditions Paper 83

Single Grain

SEPTEMBER 7, 2023

It just takes a different approach today than it did ten years ago. When done well, webinars can command attention and engage audiences, proving that they are not just surviving but thriving in the modern digital ecosystem. Webinars are a mix of marketing and sales. It’s concentration.

Webinar Metrics 52

Webinar Metrics Lead Generation ROI Sales Qualified Leads 52

Brightedge

JANUARY 5, 2021

Over the past decade, SEO and digital marketing have become increasingly competitive. The amount of data in the digital ecosystem is projected to increase from 130 exabytes in 2015 to 463 exabytes in 2025 daily , a ten fold increase. Upcoming trends for B2B content marketing in 2021: Video content. The modern SEO strategy.

SEO 93

SEO Webinar Metrics Marketing Strategy Marketing & Strategy 93

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. It includes a key benefit. Source: Blue Fin Group.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Four Approaches to Marketing Planning. The marketing tactics they choose are tied to their immediate needs (e.g., “We Strategic marketing planning. Benchmarking Your Marketing Budget.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. It includes a key benefit. Source: Blue Fin Group.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Hinge Marketing

JANUARY 7, 2019

This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined.

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

SnapApp

APRIL 18, 2017

Ebooks have come a long way since the Kindle was first introduced ten years ago. Despite this, ebooks are still one of the top preferred content marketing mediums by B2B marketers in 2017: This sustained popularity means static ebooks are only going to become more saturated, and readers more numb to them. Let's get started. .

Top of Funnel 81

Top of Funnel Examples Budget Programs Digital Marketing Funnels 81

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. 4) Receptionists. 5) Couriers.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. A strong competitive advantage can help you win more business and command premium fees. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing Examples. Strategic marketing gone bad.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

Moz

MAY 12, 2019

This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a conviction that to be good at technical SEO does not require an understanding of modern web development. In this article, I’ll be taking a fresh look at PWAs.

SEO 61

SEO CMS Development API Industry CMS 61